- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the diapers market in Ghana
Explore in-depth insights into the diapers market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top diapers brands, packaging preferences, and shopper behaviour within the diapers category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the diapers landscape in Ghana.
Here is the type of information included in this report:
- A total of 53 diapers products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 21 different diapers brands
- The most common pack size in the diapers category is 12 kg, with the Bag format being the most frequently used
- In the past 12 months, 927 new unique product entries have been recorded in the diapers category
- Softcare is currently the most scanned diapers brand in Ghana
Report on the diapers category in Ghana
A comprehensive report is available upon request.
Related diapers categories
- Baby Care
- Baby Bath
- Baby Hair Care
- Baby Skin Care
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of diapers insights available
- Top diapers products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of diapers brands in Ghana by demographics
- Diapers brand shopper profile
- Average consumer rating per diapers product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual diapers products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan diapers products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the diapers sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
