- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby skin care market in Ghana
Explore in-depth insights into the baby skin care market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top baby skin care brands, packaging preferences, and shopper behaviour within the baby skin care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby skin care landscape in Ghana.
Here is the type of information included in this report:
- A total of 125 baby skin care products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 64 different baby skin care brands
- The most common pack size in the baby skin care category is 0.2 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,121 new unique product entries have been recorded in the baby skin care category
- Cussons Baby is currently the most scanned baby skin care brand in Ghana
Report on the baby skin care category in Ghana
A comprehensive report is available upon request.

Related baby skin care categories
- Baby Care
- Baby Bath
- Baby Hair Care
- Diapers
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of baby skin care insights available
- Top baby skin care products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby skin care brands in Ghana by demographics
- Baby Skin Care brand shopper profile
- Average consumer rating per baby skin care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby skin care products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan baby skin care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby skin care sector in Ghana, get in touch on contact@sagaciresearch.com or click below.