- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the home care market in Ethiopia
Explore in-depth insights into the home care market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top home care brands, packaging preferences, and shopper behaviour within the home care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the home care landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 120 home care products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 75 different home care brands
- The most common pack size in the home care category is 1 l, with the Sachet format being the most frequently used
- In the past 12 months, 1,154 new unique product entries have been recorded in the home care category
- AZZY is currently the most scanned home care brand in Ethiopia
Report on the home care category in Ethiopia
A comprehensive report is available upon request.
Related home care categories
-
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Aids
- Laundry Care
- Laundry Detergents
- Multi-Purpose Cleaners
- Shoe Polish
- Surface Care and cleaners
- Toilet Care
- Window/Glass Cleaners
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of home care insights available
- Top home care products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of home care brands in Ethiopia by demographics
- Home Care brand shopper profile
- Average consumer rating per home care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual home care products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan home care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the home care sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
