- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the sportswear & fashion market in Benin
Explore in-depth insights into the sportswear & fashion market in Benin, drawn from real consumer data. This market report analyzes key consumption trends, top sportswear & fashion brands, packaging preferences, and shopper behaviour within the sportswear & fashion category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the sportswear & fashion landscape in Benin.
Here is the type of information included in this report:
- A total of 65 sportswear & fashion products (SKUs) have been scanned by consumers in Benin, providing a comprehensive view of the category
- These products span 56 different sportswear & fashion brands
- The most common pack size in the sportswear & fashion category is 1 kg, with the Paper box format being the most frequently used
- In the past 12 months, 640 new unique product entries have been recorded in the sportswear & fashion category
- Piton des Neiges is currently the most scanned sportswear & fashion brand in Benin
Report on the sportswear & fashion category in Benin
A comprehensive report is available upon request.

Related sportswear & fashion categories
Regions in Benin covered in the report
- Alibori
- Atakora
- Atlantique
- Borgou
- Collines
- Donga
- Kouffo
- Littoral
- Mono
- Ouémé
- Plateau
- Zou
Other types of sportswear & fashion insights available
- Top sportswear & fashion products in Benin overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of sportswear & fashion brands in Benin by demographics
- Sportswear & Fashion brand shopper profile
- Average consumer rating per sportswear & fashion product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual sportswear & fashion products consumers in Benin are purchasing and consuming.
Online panel members from Benin scan sportswear & fashion products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the sportswear & fashion sector in Benin, get in touch on contact@sagaciresearch.com or click below.