Brandy and Cognac market in South Africa

Detailed insights on the brandy and cognac market in South Africa

Explore in-depth insights into the brandy and cognac market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top brandy and cognac brands, packaging preferences, and shopper behaviour within the brandy and cognac category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the brandy and cognac landscape in South Africa.

Here is the type of information included in this report:

  • A total of 62 brandy and cognac products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 26 different brandy and cognac brands
  • The most common pack size in the brandy and cognac category is 0.75 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 1,394 new unique product entries have been recorded in the brandy and cognac category
  • Hennessy is currently the most scanned brandy and cognac brand in South Africa

Report on the brandy and cognac category in South Africa

A comprehensive report is available upon request.

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Related brandy and cognac categories

  • Spirits
    • Gin
    • Liqueurs
    • Rum
    • Tequila and Mezcal
    • Vodka
    • Whisky

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of brandy and cognac insights available

  • Top brandy and cognac products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of brandy and cognac brands in South Africa by demographics
  • Brandy and Cognac brand shopper profile
  • Average consumer rating per brandy and cognac product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual brandy and cognac products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan brandy and cognac products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the brandy and cognac sector in South Africa, get in touch on contact@sagaciresearch.com or click below.