- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the milk market in Kenya
Explore in-depth insights into the milk market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top milk brands, packaging preferences, and shopper behaviour within the milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk landscape in Kenya.
Here is the type of information included in this report:
- A total of 286 milk products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 90 different milk brands
- The most common pack size in the milk category is 0.5 l, with the Sachet format being the most frequently used
- In the past 12 months, 21,634 new unique product entries have been recorded in the milk category
- Brookside is currently the most scanned milk brand in Kenya
Report on the milk category in Kenya
A comprehensive report is available upon request.
Related milk categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Powder Milk
- Yoghurt and Sour Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of milk insights available
- Top milk products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of milk brands in Kenya by demographics
- Milk brand shopper profile
- Average consumer rating per milk product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual milk products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the milk sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
