- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the brandy and cognac market in Kenya
Explore in-depth insights into the brandy and cognac market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top brandy and cognac brands, packaging preferences, and shopper behaviour within the brandy and cognac category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the brandy and cognac landscape in Kenya.
Here is the type of information included in this report:
- A total of 24 brandy and cognac products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 11 different brandy and cognac brands
- The most common pack size in the brandy and cognac category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 608 new unique product entries have been recorded in the brandy and cognac category
- Viceroy is currently the most scanned brandy and cognac brand in Kenya
Report on the brandy and cognac category in Kenya
A comprehensive report is available upon request.

Related brandy and cognac categories
- Spirits
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of brandy and cognac insights available
- Top brandy and cognac products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of brandy and cognac brands in Kenya by demographics
- Brandy and Cognac brand shopper profile
- Average consumer rating per brandy and cognac product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual brandy and cognac products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan brandy and cognac products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the brandy and cognac sector in Kenya, get in touch on contact@sagaciresearch.com or click below.