- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beverages market in Kenya
Explore in-depth insights into the beverages market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top beverages brands, packaging preferences, and shopper behaviour within the beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beverages landscape in Kenya.
Here is the type of information included in this report:
- A total of 3,684 beverages products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 880 different beverages brands
- The most common pack size in the beverages category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 178,366 new unique product entries have been recorded in the beverages category
- Fanta is currently the most scanned beverages brand in Kenya
Report on the beverages category in Kenya
A comprehensive report is available upon request.
Related beverages categories
- Food & Drinks
- Baby Food
- Canned and Preserved Foods
- Dairy
- Packaged Food
- Alcoholic Beverages
- Beer
- Bottled Water
- Brandy and Cognac
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Gin
- Juices
- Liqueurs
- Non-Alcoholic Beverages
- Ready to Drink Beverages
- Rum
- Spirits
- Tea
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of beverages insights available
- Top beverages products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beverages brands in Kenya by demographics
- Beverages brand shopper profile
- Average consumer rating per beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beverages products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beverages sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
