- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the consumer appliances & electronics market in Kenya
Explore in-depth insights into the consumer appliances & electronics market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top consumer appliances & electronics brands, packaging preferences, and shopper behaviour within the consumer appliances & electronics category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the consumer appliances & electronics landscape in Kenya.
Here is the type of information included in this report:
- A total of 730 consumer appliances & electronics products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 221 different consumer appliances & electronics brands
- The most common pack size in the consumer appliances & electronics category is 1 kg, with the Paper box format being the most frequently used
- In the past 12 months, 5,438 new unique product entries have been recorded in the consumer appliances & electronics category
- Oraimo is currently the most scanned consumer appliances & electronics brand in Kenya
Report on the consumer appliances & electronics category in Kenya
A comprehensive report is available upon request.
Related consumer appliances & electronics categories
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of consumer appliances & electronics insights available
- Top consumer appliances & electronics products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of consumer appliances & electronics brands in Kenya by demographics
- Consumer appliances & Electronics brand shopper profile
- Average consumer rating per consumer appliances & electronics product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual consumer appliances & electronics products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan consumer appliances & electronics products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the consumer appliances & electronics sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
