- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothpaste market in Kenya
Explore in-depth insights into the toothpaste market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top toothpaste brands, packaging preferences, and shopper behaviour within the toothpaste category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothpaste landscape in Kenya.
Here is the type of information included in this report:
- A total of 202 toothpaste products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 34 different toothpaste brands
- The most common pack size in the toothpaste category is 0.14 kg, with the Paper box format being the most frequently used
- In the past 12 months, 15,468 new unique product entries have been recorded in the toothpaste category
- Colgate is currently the most scanned toothpaste brand in Kenya
Report on the toothpaste category in Kenya
A comprehensive report is available upon request.
Related toothpaste categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothbrushes
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of toothpaste insights available
- Top toothpaste products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothpaste brands in Kenya by demographics
- Toothpaste brand shopper profile
- Average consumer rating per toothpaste product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothpaste products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan toothpaste products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothpaste sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
