- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the shampoos market in Kenya
Explore in-depth insights into the shampoos market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top shampoos brands, packaging preferences, and shopper behaviour within the shampoos category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the shampoos landscape in Kenya.
Here is the type of information included in this report:
- A total of 264 shampoos products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 84 different shampoos brands
- The most common pack size in the shampoos category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,199 new unique product entries have been recorded in the shampoos category
- Zoe is currently the most scanned shampoos brand in Kenya
Report on the shampoos category in Kenya
A comprehensive report is available upon request.
Related shampoos categories
- Hair Care
- 2-in-1 Products
- Colourants
- Hair Food and Conditioners
- Hair extensions
- Hair sheen spray
- Perms and Relaxers
- Styling Agents and Gel
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of shampoos insights available
- Top shampoos products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of shampoos brands in Kenya by demographics
- Shampoos brand shopper profile
- Average consumer rating per shampoos product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual shampoos products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan shampoos products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the shampoos sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
