- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the cosmetics and beauty market in Kenya
Explore in-depth insights into the cosmetics and beauty market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top cosmetics and beauty brands, packaging preferences, and shopper behaviour within the cosmetics and beauty category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the cosmetics and beauty landscape in Kenya.
Here is the type of information included in this report:
- A total of 671 cosmetics and beauty products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 238 different cosmetics and beauty brands
- The most common pack size in the cosmetics and beauty category is 0.05 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 7,079 new unique product entries have been recorded in the cosmetics and beauty category
- Dear Body is currently the most scanned cosmetics and beauty brand in Kenya
Report on the cosmetics and beauty category in Kenya
A comprehensive report is available upon request.
Related cosmetics and beauty categories
- Beauty and Personal Care
- Hair Care
- Oral Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Eye Make-Up
- Facial Make-Up
- Fragrances
- Lip Products
- Make-Up / Colour Cosmetics
- Nail Products
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of cosmetics and beauty insights available
- Top cosmetics and beauty products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of cosmetics and beauty brands in Kenya by demographics
- Cosmetics and Beauty brand shopper profile
- Average consumer rating per cosmetics and beauty product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual cosmetics and beauty products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan cosmetics and beauty products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the cosmetics and beauty sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
