- 05/06/2025
- Posted by: Janick Pettit
- Category: Reports
Detailed insights on the laundry detergent market in Nigeria
Explore in-depth insights into the laundry detergent market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top laundry detergent brands, packaging preferences, and shopper behaviour within the laundry detergent category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the Nigerian laundry detergent landscape.
Here is the type of information included in this report:
- A total of 143 laundry detergent products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 42 different laundry detergent brands
- The most common pack size in the laundry detergent category is 0.18 kg, with the sachet format being the most frequently used
- In the past 6 months, 3,814 new unique product entries have been recorded in the laundry detergent category
- Viva Plus is currently the most scanned laundry detergent brand in Nigeria
Report on the laundry detergent category in Nigeria
A comprehensive report is available upon request.
Related laundry detergent categories
- Home care
- Laundry care
Regions in Nigeria covered in the report
- Nassarawa
- Federal Capital Territory
- Rivers
- Plateau
- Jigawa
- Lagos
- Abia
- Anambra
- Osun
- Ogun
- Kebbi
- Imo
- Kwara
- Taraba
- Borno
- Ondo
- Oyo
- Ekiti
- Benue
- Akwa Ibom
- Niger
- Gombe
- Zamfara
- Bayelsa
- Edo
- Bauchi
- Sokoto
- Kogi
- Kano
- Delta
- Adamawa
- Kaduna
- Ebonyi
- Katsina
- Enugu
- Cross River
- Yobe
Other types of laundry detergent insights available
- Top laundry detergent products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry detergent brands in Nigeria by demographics
- Laundry detergent brand shopper profile
- Average consumer rating per laundry detergent product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry detergent products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan laundry detergent products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry detergent sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
