Our online panel in South Africa helps businesses understand consumers and their consumption habits.
You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.
Representative online panel in South Africa with a robust quality
Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.
The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.
Precious insights with our consumer panels
Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.
The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.
Benefits of our online sample in South Africa
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Online panels in South Africa: understanding consumers
We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!
We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these.
Read more about South Africa here.
Panel Demographics in South Africa
Country population
58 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 91%
Are you trying to better understand and model the market size?
Reach out to our team now to request feasibility and costs
Our insights from online panel in South Africa
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Top Face Care brands in Kenya: Awareness and Quality insights
Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we
21/11/2024 -
Dating apps in Africa: usage trends and popular apps
The use of dating apps in Africa is transforming social connections across the continent, particularly among the younger, tech-savvy population. Despite some cultural hesitations, interest in digital matchmaking is rising, as apps like Tinder and Badoo gain popularity. Recent research conducted with our online panel in Africa, involving over 13,000 respondents across 27 African countries,
13/11/2024 -
Top deodorants in DR Congo: insights and performance metrics
Deodorants in DR Congo (Democratic Republic of Congo) have seen a 33% surge in usage over the past three years according to consumption tracker SagaCube. This reflects the growing consumer demand for personal care products in the country. Deodorants are becoming an essential part of daily routines, especially among women, driving fierce competition between local
05/11/2024 -
The top banks in Morocco in 2024
Wondering which are the top banks in Morocco for 2024 based on consumers’ feedback? According to the Forbes 2024 list of MENA’s 30 most valuable banks, three Moroccan banks (Attijariwafa Bank, BCP Group, and Bank of Africa) rank among the Top 30 most valuable banks in the region, underscoring the resilience of Morocco’s banking sector
17/10/2024