Outdoor Ad Tracking across African Cities (monthly reports) – Full table of contents

Part 1 – Methodology & Key Take Away Points

• Page 3: Methodology
• Page 4: Overview of billboard localisations
• Page 5: Key take-away points

Part 2 – The outdoor Advertising Market

• Page 7: Total Billboard Market: breakdown per industry in number of facings (Chart 1)
• Page 8: Billboard expenditure per industry – based on number of facings (Chart 2)
• Page 9: Billboard breakdown per industry in % of facing (Chart 3)
• Page 10: Billboard breakdown per billboards’ owner in % of billboards (Chart 4)
• Page 11: Top 20 billboard advertisers by spending – in K USD (Chart 5)
• Page 12: Top 10 Largest Advertisers – pictures
  

Part 3 – Industries with the highest spending

• Page 14: Billboard breakdown per industry in number of facings (Chart 6)
• Page 15: Top brands in each of the five most marketed industries – pictures
• Page 16: Most sponsored industry:

• Top 10 most advertised brands in % of Facings (Chart 7)
• Top 10 most advertised brands’ estimated ad-spend (Chart 8)

• Page 17: Most sponsored industry: Top 10 biggest spenders – pictures
• Page 18: Most sponsored industry:

• Sub-industry breakdown (Chart 9)
• Most important sub-industry advertisers (Chart 10)
• Second Most important sub-industry advertisers (Chart 11)

• Page 19: Second Most sponsored industry:
  • Top 10 most advertised brands in % of Facings (Chart 12)
  • Top 10 most advertised brands’ estimated ad-spend (Chart 13)

• Page 20: Second Most sponsored industry: Top 10 biggest spenders – pictures
• Page 21: Second Most sponsored industry:

• Sub-industry breakdown (Chart 14)
• Most important sub-industry advertisers (Chart 15)
• Second Most important sub-industry advertisers (Chart 16)

• Page 22: Third Most sponsored industry:

• Top 10 most advertised brands in % of Facings (Chart 17)
• Top 10 most advertised brands´ estimated ad-spend (Chart 18)

• Page 23: Third Most sponsored industry: Top 10 biggest spenders – pictures
• Page 24: Third Most sponsored industry:

• Sub-industry breakdown (Chart 19)
• Most important sub-industry advertisers (Chart 20)
• Second Most important sub-industry advertisers (Chart 21)

• Page 25: Fourth Most sponsored industry:

• Top 10 most advertised brands in % of Facings (Chart 22)
• Top 10 most advertised brands´ estimated ad-spend (Chart 23)

• Page 26: Fourth Most sponsored industry: Top 10 biggest spenders – pictures
• Page 27: Fourth Most sponsored industry:

• Sub-industry breakdown (Chart 24)
• Most important sub-industry advertisers (Chart 25)
• Second Most important sub-industry advertisers (Chart 26)

• Page 28: Fifth Most sponsored industry:

• Top 10 most advertised brands in % of Facings (Chart 27)
• Top 10 most advertised brand`s` estimated ad-spend (Chart 28)

• Page 29: Fifth Most sponsored industry: Top 10 biggest spenders – pictures
• Page 30: Fifth Most sponsored industry:

• Sub-industry breakdown (Chart 29)
• Most important sub-industry advertisers (Chart 30)
• Second Most important sub-industry advertisers (Chart 31)

Part 4 – Definitions

• Page 32: Definitions
• Page 33: Definitions