- 29/05/2025
- Posted by: Janick Pettit
- Category: Reports
Detailed insights on the yoghurt market in Kenya
Explore in-depth insights into the yoghurt market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top yoghurt brands, packaging preferences, and shopper behaviour within the dairy category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the Kenyan yoghurt landscape.
Here is the type of information included in this report:
- A total of 316 yoghurt products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 87 different yoghurt brands
- The most common pack size in the yoghurt category is 0.5 L, with the cup/pot format being the most frequently used
- In the past 6 months, 5,271 new unique product entries have been recorded in the yoghurt category
- Delamere is currently the most scanned yoghurt brand in Kenya
Report on the yoghurt category in Kenya
A comprehensive report is available upon request.
Related yoghurt categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy desserts
- Ice cream
- Margarine
- Milk
- Powder milk
Regions in Kenya covered in the report
- Nairobi
- Siaya
- Turkana
- Nakuru
- Kakamega
- Homa Bay
- Kericho
- Kisii
- Migori
- Kitui
- Garissa
- Laikipia
- Kajiado
- Nyeri
- Vihiga
- Meru
- Nandi
- Taita Taveta
- Bungoma
- Bomet
- Mombasa
- Nyandarua
- Trans Nzoia
- Baringo
- Uasin Gishu
- Busia
- Isiolo
- Tana River
- Samburu
- Kwale
- Narok
- Kiambu
- Kirinyaga
- Kilifi
- Lamu
- Murang’a
- Elgeyo-Marakwet
- Tharaka-Nithi
- Machakos
- Embu
- Makueni
- Marsabit
- Kisumu
- Nyamira
- Wajir
- West Pokot
Other types of yoghurt insights available
- Top yoghurt products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of yoghurt brands in Kenya by demographics
- Yoghurt brand shopper profile
- Average consumer rating per yoghurt product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual yoghurt products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan yoghurt products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the yoghurt sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
