- 29/05/2025
- Posted by: Janick Pettit
- Category: Reports
Detailed insights on the body care market in Nigeria
Explore in-depth insights into the body care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top body care brands, packaging preferences, and shopper behaviour within the dairy category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the Nigerian body care landscape.
Here is the type of information included in this report:
- A total of 1,237 body care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 536 different body care brands
- The most common pack size in the body care category is 0.2 L, with the cup/pot format being the most frequently used
- In the past 6 months, 8,214 new unique product entries have been recorded in the body care category
- Vaseline is currently the most scanned body care brand in Nigeria
Report on the body care category in Nigeria
A comprehensive report is available upon request.
Related body care categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy desserts
- Ice cream
- Margarine
- Milk
- Powder milk
Body care sub-categories
- Body lotion/cream
- Petroleum Jelly
- Talcum Powder
Regions in Nigeria covered in the report
- Nassarawa
- Federal Capital Territory
- Rivers
- Plateau
- Jigawa
- Lagos
- Abia
- Anambra
- Osun
- Ogun
- Kebbi
- Imo
- Kwara
- Taraba
- Borno
- Ondo
- Oyo
- Ekiti
- Benue
- Akwa Ibom
- Niger
- Gombe
- Zamfara
- Bayelsa
- Edo
- Bauchi
- Sokoto
- Kogi
- Kano
- Delta
- Adamawa
- Kaduna
- Ebonyi
- Katsina
- Enugu
- Cross River
- Yobe
Other types of body care insights available
- Top body care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of body care brands in Nigeria by demographics
- Body care brand shopper profile
- Average consumer rating per body care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual body care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan body care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the body care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
