Market research in Morocco
Morocco is a large and diverse economy, it is the fifth largest by GDP on the continent. Around half of the country’s GDP comes from its services sector, with other major contributors being telecom, textiles, and tourism. Services also employ about 40% of the workforce. Morocco, a very urbanized country, has major urban centres along its Mediterranean and Atlantic coasts.
About Morocco
Morocco, a country of over 36 million people, is located in North-West Africa. It shares borders with Algeria, and the city of Tangiers represents the beginning of the Strait of Gibraltar. The Covid-19 pandemic, like for many countries, proved a difficult time. As tourism came to a halt, the country experienced a sharp decrease in revenue. As a result, Morocco’s GDP contracted by as much as 7% in 2020.
However, the government’s response has been successful, and recovery is well underway. The World Bank projects GDP to grow by 4.6% in 2021. Morocco has close ties with Spain, France, and the rest of the EU thanks to its proximity and shared history. There are strong prospects in a number of sectors, including but not limited to aerospace, energy, water and waste management, construction, healthcare, telecommunications, and infrastructure.
Why conduct market research
The capital, Rabat, serves as an important administrative centre with historical landmarks. Casablanca is the country’s largest city and is known for its port, touristic attractions, and as the main commercial hub of the country. The wealth of culture, its proximity to major markets, its healthy business environment, and friendliness to foreign investment make Morocco an ideal choice to pursue or continue your business in the country.
There are some barriers to doing business in Morocco, mainly in the shape of transparency issues and cumbersome government regulations and procedures. The banking system can also be somewhat hard to navigate. Though notable efforts have been made recently in order to align with global practices.
Representative market data
Morocco is a unique country. Its consumer base is mostly urban, it shares similar customs and traditions across the country. However, there are strong differences between the coastal areas and inland Morocco. There are also noteworthy variations between cities themselves. As a result, it is primordial to conduct effective and representative research in order to make informed decisions in the country. These will ensure your success.
Here at Sagaci Research, we are ready to provide you with the necessary tools to succeed in the country, with access to unparalleled data and analysis. Here are some of our offerings:
Market research methods in Morocco
Online Panel
Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information.
SagaBrand
Insights into your brand’s performance can be turned into results. We can provide reports on a monthly, quarterly, or bi-annual basis, so you can start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
You can get information about which retail channels are most effective for your products. Get access to direct measurements tailored to your needs. Contact us here.
More about syndicated research in Morocco
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The top banks in Morocco in 2024
Wondering which are the top banks in Morocco for 2024 based on consumers’ feedback? According to the Forbes 2024 list of MENA’s 30 most valuable banks, three Moroccan banks (Attijariwafa Bank, BCP Group, and Bank of Africa) rank among the Top 30 most valuable banks in the region, underscoring the resilience of Morocco’s banking sector
17/10/2024 -
Are pasta consumers in Morocco all the same?
In this article, we explore the pasta consumers in Morocco. With the consumption tracking tool SagaCube we can compare the profile and behaviour of consumers of Dari and Alitkane, the leading pasta brands in Morocco (according to SagaBrand, the Brand Health Tracker in Africa). Read on to find out how they might differ Who are
28/11/2023 -
Top pasta brands in Morocco
Today, we take a look at the top pasta brands in Morocco based on SagaBrand, the Brand Health Tracker in Africa. While Moroccan cuisine is most known for couscous, pasta is also part of some traditional Moroccan dishes (such as rfissa or chorba with vermicelli noodles). Among the 16 standard KPIs SagaBrand tracks monthly, we
22/11/2023 -
5 benefits of conducting online surveys in Africa
When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular
07/11/2023