Market research in Malawi
Malawi’s economy’s strength is in its crop exports, namely tobacco. Thanks to its exports of the crop, Malawi has managed to maintain strong trade relations, allowing for constant inflow of foreign capital. The diversification of investments of estate owners has also greatly helped Malawi’s economy in recent years, allowing other sectors to flourish. Thanks to its rich soil, vast land space, and labor force, the agricultural sector is an instrumental part of Malawi’s economy.
About Malawi
Malawi is a landlocked country located in East Africa. It borders Zambia, Tanzania, and Mozambique. The country is made up of a number of different ethnic tribes, such as the Chewa, Yao, Lomwe. The official languages are English and Chewa.
Malawi’s capital, Lilongwe, is also the largest urban centre. Blantyre, in the south, is another notable city thanks to its importance and proximity to natural parks and preservation of history and culture. Malawi has a relatively youthful population, making it sensitive to global trends. The Covid-19 pandemic saw economic slowdown, but also allowed for the emergence and boom of a digital economy.
Why conduct market research
Malawi offers a unique set of opportunities for business and investors. As its young population enters the workforce, and the economy continues to grow and diversify, it has great potential to make your implementation in its market highly rewarding.
The country has managed long-standing peace, making it a less risky venture than some of its neighbors. Thanks to its stability, Malawi has entertained well-developed and stable trade relations with South Africa, China, India as well as the US. Finally, it is a very easy place to set up, with a swift process and relatively comprehensive administration.
Representative market data
Malawi is a culturally and ethnically diverse country. As a result, it is imperative that you have an accurate understanding of its consumer base to make informed decisions. At Sagaci Research, we pride ourselves in truly capturing the essence of the country. Here are some ways we can help you achieve that and support your ambitions in Malawi:
Market research methods in Malawi
Online Panel
Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information.
SagaBrand
Measure your brand’s health and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Malawi
-
Top laundry brands in South Africa: insights on Quality perception
Laundry brands in South Africa are a staple in households across the country, with consumers often placing high value on quality, scent, and affordability. In a market where both global and local players compete for attention, understanding which brands resonate most is key for marketers and manufacturers. To understand which laundry brands in South Africa
25/04/2025 -
Top car brands in Africa: Toyota remains in the lead, but who’s next?
In this article, we explore the top car brands in Africa, focusing on Toyota‘s continued leadership across the continent. We also examine car ownership trends to uncover where the largest automotive markets are emerging. Who owns cars in Africa in 2025? According to SagaCube African consumption tracker, fewer than 1 in 4 Africans (22%) owned
14/04/2025 -
Women’s hair care market in Africa: key trends shaping consumer choices
The hair care market in Africa is experiencing a shift towards natural styles driven by growing health concerns over chemical treatments. With data from SagaCube, Africa’s largest consumption tracking platform, here are some quick insights on the latest trends in women’s hair care in Africa. Key insights into the hair care market in Africa Exploring
04/04/2025 -
Gambling and betting in Africa: market insights
Gaming and betting in Africa are gaining significant popularity, driven by increasing smartphone penetration and the expansion of digital platforms across the continent. With data from SagaCube, Africa’s largest consumption tracking platform covering 26 African countries, here are some key insights on the latest trends in gambling in Africa. Participation in gambling and betting in
31/03/2025