Market research in Ghana

Ghana is extremely rich in natural resources, from gold and diamonds to petroleum or bauxite. It is one of West Africa’s leading countries, with the government keen on keeping it as such. As a result, lending schemes have been implemented in order to fuel growth and develop key and emerging sectors. 

market research in angola
Market research in Ghana 2

About Ghana

Ghana is home to a multiethnic society and one of the most stable democracies in West Africa. Ghana shares borders with Côte d’Ivoire, Burkina Faso and Togo and has a coastline on the Atlantic Ocean. By the 12th century, the coastal part of Ghana had become a regional hub in the trade of gold and generated wealth and power for its inhabitants. Agriculture, forestry, and fishing are key industries in Ghana, both employing large portions of the population and making up an important part of its GDP. However, notable industries include Cacao cultivation, whose production accounts for one-half of Ghana’s total arable land. Ghana also exports primary goods such as sugar, coffee, or palm oil. Ghana also produces glass, aluminum, and cement. 

Why conduct market research

The Ghanaian market is vibrant and dynamic. Its consumer base is educated and young, with ⅔ of the population under the age of 30. The country is making efforts to empower its population and take advantage of its youth. As a result, it is investing in industry, infrastructure, food security, and education, which is already one of the best in West Africa. In addition, you will find interesting sectors showing spectacular growth, such as the film industry or the automobile production and sales. It is projected to become an important part of GDP. 

Representative market data

Having access to current and reliable data is key in ensuring good decision-making. With a young population such as the Ghanaian one, trends and patterns are fast changing. It can therefore be difficult to truly grasp its market. However, at Sagaci Research, we are able to provide you with the necessary tools to truly fulfill your potential. Here are some of our offerings:

Market research methods in Ghana

Online Panel

Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information

SagaBrand

Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.

SagaCube

Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 

SagaTracker

Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in Ghana

  • Charcoal vs. Gas for Cooking in Africa: A Map comparing Usage across the continent

    Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results

    22/03/2023
  • A comprehensive profile of the Make-up user in Ivory Coast

    The Make-Up user in Ivory Coast is worth exploring in the context of a booming Beauty industry in the West African country. International players are competing with an increasing number of local brands and products. These are more and more made with natural ingredients and are gaining popularity in the Ivory Coast cosmetics market.  SagaCube,

    08/03/2023
  • Exploring the Biscuit Consumer in Egypt: Demographics and Attitudes

    Today we are exploring the biscuit consumer in Egypt: Who are they? What are their food habits? Which social media do they prefer? Thanks to Sagaci Research’s powerful online research tools, profiling consumers of a wide range of FMCG categories and brands across Africa is virtually just a few clicks away. By leveraging our online

    02/03/2023
  • From D’jino to Sprite: ranking the most popular Soft Drinks in Cameroon

    As we continue to explore African consumers’ favourite brands, today we look at the non-alcoholic beverages category with the most popular soft drinks brands in Cameroon in 2022.  The soda market in Cameroon is expanding and is the scene of intense competition between local businesses and big international players. This creates a very dynamic environment,

    10/02/2023