Market research in Ghana
Ghana is extremely rich in natural resources, from gold and diamonds to petroleum or bauxite. It is one of West Africa’s leading countries, with the government keen on keeping it as such. As a result, lending schemes have been implemented in order to fuel growth and develop key and emerging sectors.
Ghana is home to a multiethnic society and one of the most stable democracies in West Africa. Ghana shares borders with Côte d’Ivoire, Burkina Faso and Togo and has a coastline on the Atlantic Ocean. By the 12th century, the coastal part of Ghana had become a regional hub in the trade of gold and generated wealth and power for its inhabitants. Agriculture, forestry, and fishing are key industries in Ghana, both employing large portions of the population and making up an important part of its GDP. However, notable industries include Cacao cultivation, whose production accounts for one-half of Ghana’s total arable land. Ghana also exports primary goods such as sugar, coffee, or palm oil. Ghana also produces glass, aluminum, and cement.
Why conduct market research
The Ghanaian market is vibrant and dynamic. Its consumer base is educated and young, with ⅔ of the population under the age of 30. The country is making efforts to empower its population and take advantage of its youth. As a result, it is investing in industry, infrastructure, food security, and education, which is already one of the best in West Africa. In addition, you will find interesting sectors showing spectacular growth, such as the film industry or the automobile production and sales. It is projected to become an important part of GDP.
Representative market data
Having access to current and reliable data is key in ensuring good decision-making. With a young population such as the Ghanaian one, trends and patterns are fast changing. It can therefore be difficult to truly grasp its market. However, at Sagaci Research, we are able to provide you with the necessary tools to truly fulfill your potential. Here are some of our offerings:
Market research methods in Ghana
Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information.
Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
More about syndicated research in Ghana
Tanzania boasts a crowded insurance market with over dozens of players. So, which are the best insurance companies in Tanzania in the eyes of consumers? In July 2022, we asked our online panel in Tanzania to tell us how satisfied they are with their insurance company. Find out in this article the ranking of insurance18/08/2022
The insurance sector in Africa is expected to grow significantly in the coming years. As such it is critical for players in the sector to stay ahead of the game to secure clients and market share. To identify the best insurance companies in Uganda, we checked the latest feedback from SagaBrand, our continuous Brand Health12/08/2022
In the long standing battle between the two iconic soft drink brands, Coca Cola and Pepsi, what is the preferred CSD brand in Africa? We recently asked our SagaPoll online research panel to tell us which one they prefer between the two. Read on for the results across the continent, the reasons behind their preference03/08/2022
Wondering which are the best adverts in South Africa? We asked our SagaPoll panel across Africa to name the last advert they recalled seeing. This is what members of our online panel in South Africa told us. In South Africa, over 1,000 respondents gave their top of mind ad-recall. Fast-food giant, KFC, was first to29/07/2022