Market research in Ghana

Ghana is extremely rich in natural resources, from gold and diamonds to petroleum or bauxite. It is one of West Africa’s leading countries, with the government keen on keeping it as such. As a result, lending schemes have been implemented in order to fuel growth and develop key and emerging sectors. 

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Market research in Ghana 2

About Ghana

Ghana is home to a multiethnic society and one of the most stable democracies in West Africa. Ghana shares borders with Côte d’Ivoire, Burkina Faso and Togo and has a coastline on the Atlantic Ocean. By the 12th century, the coastal part of Ghana had become a regional hub in the trade of gold and generated wealth and power for its inhabitants. Agriculture, forestry, and fishing are key industries in Ghana, both employing large portions of the population and making up an important part of its GDP. However, notable industries include Cacao cultivation, whose production accounts for one-half of Ghana’s total arable land. Ghana also exports primary goods such as sugar, coffee, or palm oil. Ghana also produces glass, aluminum, and cement. 

Why conduct market research

The Ghanaian market is vibrant and dynamic. Its consumer base is educated and young, with ⅔ of the population under the age of 30. The country is making efforts to empower its population and take advantage of its youth. As a result, it is investing in industry, infrastructure, food security, and education, which is already one of the best in West Africa. In addition, you will find interesting sectors showing spectacular growth, such as the film industry or the automobile production and sales. It is projected to become an important part of GDP. 

Representative market data

Having access to current and reliable data is key in ensuring good decision-making. With a young population such as the Ghanaian one, trends and patterns are fast changing. It can therefore be difficult to truly grasp its market. However, at Sagaci Research, we are able to provide you with the necessary tools to truly fulfill your potential. Here are some of our offerings:

Market research methods in Ghana

Online Panel

Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information


Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.


Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 


Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

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