Online panel in Gabon

Our online panel in Gabon helps businesses understand consumers across the African continent.

Our representative online sample is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Representative online panel in Gabon with a robust quality

With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.

How can you target specific respondents using our consumer panel in Gabon?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…

Benefits of our sample provider in Gabon

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our consumer panel in Gabon?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Panel Demographics in Gabon

Country population

2 million

Urban

96 %

Rural

4 %

Smartphone penetration

~ 60%

By Age groups

18 to 25 32%
26 to 35 41%
36 to 45 17%
46 to 55 4%
Above 55 1%

By Gender

Male 54%
Female 46%

By Socioeconomic Classification

A 38%
B 15%
C1 14%
C2 5%
D 16%
E 4%
N/A 8%

Get started with our online panel in Gabon

Reach out to our team now to request feasibility and costs

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Our insights from online panels in Gabon

  • Ride-Hailing Services in Africa: 2024 market insights

    Ride-hailing services in Africa are revolutionising urban transportation, fueled by growing connectivity and the rising demand for convenience. They seek to tackle the inefficiencies of public transport and often chaotic private transportation systems, providing a structured, technology-driven alternative. Leading players like Uber, Bolt, and Yango are at the forefront, driving the African ride-hailing market forward

    16/07/2024
  • The Top 20 FMCG brands in Senegal

    Discover the leading FMCG brands in Senegal for May 2024! Recently we invited members of our online panel in Senegal to share the content of their shopping basket using the SagaPoll online survey app. By sharing details on the packaged goods they purchase on a daily basis (barcode scan, image, format, price, etc), panel members

    04/07/2024
  • The Young Kenyan Consumers: Shopping Habits and Attitudes

    Who are the young Kenyan consumers, particularly upper-class men? What influences them the most? What are the consumption trends in Kenya for this segment? Thanks to SagaCube, the consumer habit tracker in Africa and our online panel in Kenya, we delve into the profile of Kenyan male consumers aged 18 to 25 from the highest

    25/06/2024
  • The Top 20 Beauty and Personal Care Brands in Africa in 2024

    Driven by demographic and economic expansion, the market for beauty and personal care brands in Africa is experiencing unprecedented growth. As the rivalry between local and international brands heats up, let’s delve into these brand performances across the continent. Specifically, we explore which brands boast the widest coverage in terms of market presence. Leveraging product

    19/06/2024