Market Research in Côte d’Ivoire
Côte d’Ivoire is a very dynamic economy, emerging from a recent conflict, which can provide a unique opportunity to enter a market with strong potential.
It should therefore allow your business to take advantage of a growing middle class, a diversified economy, and a country favorable to business.
About Côte d’Ivoire
Côte d’Ivoire is home to a growing economy, a flourishing agricultural, mining, and extractive sectors, and a thriving export market. Located in Western Africa, it has an extensive coastline, with one of the largest fishing ports in Africa.
Abidjan, located on the coast, is the economic capital of the country, and Yamoussoukro in the north, representing the legislative capital. The majority of the population is distributed in and around urban centers on the Atlantic coast, with a sparsely populated northern countryside. However, some countryside areas see higher concentrations along major transport routes, such as the Abidjan-Ouagadougou railway, which remains an important trade itinerary; notably passing through the northern town of Bouaké.
The Ivorian population is one of the youngest in Africa, with almost 60% of the population under 25. There is therefore very high potential for Côte d’Ivoire to leverage the entry into the workforce of this cohort with the right investments in education and healthcare.
Why conduct market research
Your business should take as an opportunity the growing middle class, the diversified economy, and the fact that Côte d’Ivoire is a country favorable to expansion.
Furthermore, Côte d’Ivoire is a member of the West African Economic and Monetary Union, allowing your business access to a multinational marketplace and potential regional expansion paths.
Healthcare, agribusiness, and education are sectors that are attractive sectors in Côte d’Ivoire, and should see strong growth in the short to medium term as investors become increasingly interested in the country.
Furthermore, Côte d’Ivoire is a member of the West African Economic and Monetary Union, allowing your business access to a multinational marketplace and potential regional expansion paths.
Representative market data
Market research in Côte d’Ivoire can prove difficult given the demographic breakdown and socio-economic factors at play in the country. If you are interested in gaining an unparalleled insight into the Ivorian marketplace and consumer patterns, look no further than Sagaci Research.
We have a number of offerings that will allow you to leverage your ideas and products with our data driven methodology to ensure your success. Here are some of our offerings:
Market research methods in Côte d'Ivoire
Online Panel
Get online access to a representative panel in Côte d’Ivoire of your choosing with an incredible turnaround speed. Click here for more information on our Online Panel in Côte d’Ivoire.
SagaBrand
Get access to reports to measure and evaluate your brand’s health and performance at a set frequency. Easily download reports and visualize the data. Find out about your options here.
SagaCube
Develop a better understanding of consumption patterns in Côte d’Ivoire. SagaCube allows you to track 4 KPIs across any demographic, all in a unique, personalized, and thorough report. Gain access here.
SagaTracker
SagaTracker is your best option to truly capture the retail channels of Côte d’Ivoire. Truly understand the marketplace through our syndicated retail audits that track 8 key trade indicators. Contact us here.
More about syndicated research in Côte d'Ivoire
-
Market Research Webinars in Africa: case studies on Brand Tracking
Market Research Webinars in Africa, the perfect way to learn Market Research Webinars in Africa are a valuable way of obtaining useful information on a specific topic related to research on the African continent. On Wednesday 21st June 2023, the Sagaci Research team hosted a webinar about the Benefits of Brand Tracking in Africa. In
14/07/2023 -
Exploring retailer Auchan’s growth in Africa
Auchan’s growth in Africa has been steady since it started operating on the continent almost ten years ago. The French retailer launched its activities on the Senegalese market in 2014, and has more recently expanded into Côte d’Ivoire (2022). The retail giant owned by the Mulliez family (which also owns Decathlon Group, Kiabi and Leroy
01/07/2023 -
Revolutionising Transportation: Analysis of the market of Ride-Hailing Apps in Africa
Growth of ride-hailing apps in Africa Are you keeping up with the rapidly evolving ride-hailing apps market in Africa? With the rise of urbanisation and smartphone adoption across the continent, the demand for reliable and convenient transportation solutions has never been higher. From the big players like Uber and Bolt to the emerging startups, there
12/05/2023 -
Charcoal vs. Gas for Cooking in Africa: A Map comparing Usage across the continent
Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results
22/03/2023