Market research in Cameroon

Conducting market research in Cameroon with Sagaci Research will help our brand reach new business growth. 

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market research cameroon

About Cameroon

With a population of 26 million people (2022), Cameroon occupies the 16th place on the list of the African countries by population. More than 58% of people live in an urban area and 34% have access to the Internet (2021). 

In Cameroon 83% of the population in Cameroon is francophone. The remaining people are mainly anglophones and the rate keeps decreasing, despite the government’s effort to install both languages in schools. 

Market research trends in Cameroon

Cameroon’s location, on the Gulf of Guinea, has a varied terrain and wildlife that makes the country a rich environment. The seaport city Douala is a transit point to ecotourism sites as well as beach resorts.

In such an interesting country, you can develop business and have investment opportunities. 

Representative market data

In Sagaci Research we have different methods when it comes to market research in Africa.

  • Extensive footprint: Sagaci Research operates its own field teams on the ground and runs its own online panel in Cameroon. In 2021, we have conducted more than 200 projects in 34 countries across Africa.
  • Deep expertise: Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
  • State of the art quality control systems: Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine. 

Unique datasets available: Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making. 

By conducting a market research in Cameroon with Sagaci Research, you can have access to many tools to help you make wise business oriented decisions. See it below our products:

Research projects in Cameroon

Online Panel

Our representative online panel in Cameroon is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

SagaBrand

Use our product to track your brand performance and brand health across 21 African countries, including Cameroon, and visualize insights and data, all in one place. Find out about your options here.

SagaCube

The SagaCube tracker can help you to decide which product categories in Cameroon could generate the best return for your money. This is a solid and consistent source of key metrics. The data is easy to access from anywhere in the world via our interactive platform.  Access here.

SagaTracker

Pick your category in Cameroon to start getting data with our brand health tracking in Africa. This is our tool to have insights on your brand health tracking in Cameroon. It provides data from on-the-ground measurements in a relevant panel of stores. Contact us here

More about syndicated research in Cameroon

  • Beauty Report in Africa – differing priorities and trends

    We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across

    21/09/2022
  • Heineken vs Guinness: which is Africa’s favourite beer brand?

    Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred.  Across the continent, the

    06/09/2022
  • The top priority issues for countries in Africa – Security a major concern across the Sahel

    We recently asked our online research panel in Africa about what they feel are the top 3 priority issues for their countries. Strikingly, we find results show security is a major concern in the Sahel region. The three E’s – Employment, Economy and Education Employment, Economy and Education are the top three priority issues for

    02/09/2022
  • African consumers react to Sprite’s new eco-friendly packaging

    In a bid to reduce their impact on the environment, more brands are switching to more eco-friendly packaging, including in Africa. Below, we take a look at how Sprite, the carbonated soft drink brand owned by The Coca-Cola Company, have made changes to their iconic plastic packaging. The changes have been implemented in Africa and

    23/08/2022