Market research in Cameroon

Conducting market research in Cameroon with Sagaci Research will help our brand reach new business growth. 

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market research cameroon

About Cameroon

With a population of 26 million people (2022), Cameroon occupies the 16th place on the list of the African countries by population. More than 58% of people live in an urban area and 34% have access to the Internet (2021). 

In Cameroon 83% of the population in Cameroon is francophone. The remaining people are mainly anglophones and the rate keeps decreasing, despite the government’s effort to install both languages in schools. 

Market research trends in Cameroon

Cameroon’s location, on the Gulf of Guinea, has a varied terrain and wildlife that makes the country a rich environment. The seaport city Douala is a transit point to ecotourism sites as well as beach resorts.

In such an interesting country, you can develop business and have investment opportunities. 

Representative market data

In Sagaci Research we have different methods when it comes to market research in Africa.

  • Extensive footprint: Sagaci Research operates its own field teams on the ground and runs its own online panel in Cameroon. In 2021, we have conducted more than 200 projects in 34 countries across Africa.
  • Deep expertise: Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
  • State of the art quality control systems: Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine. 

Unique datasets available: Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making. 

By conducting a market research in Cameroon with Sagaci Research, you can have access to many tools to help you make wise business oriented decisions. See it below our products:

Research projects in Cameroon

Online Panel

Our representative online panel in Cameroon is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.


Use our product to track your brand performance and brand health across 21 African countries, including Cameroon, and visualize insights and data, all in one place. Find out about your options here.


The SagaCube tracker can help you to decide which product categories in Cameroon could generate the best return for your money. This is a solid and consistent source of key metrics. The data is easy to access from anywhere in the world via our interactive platform.  Access here.


Pick your category in Cameroon to start getting data with our brand health tracking in Africa. This is our tool to have insights on your brand health tracking in Cameroon. It provides data from on-the-ground measurements in a relevant panel of stores. Contact us here

More about syndicated research in Cameroon

  • Is Ecobank among the Top 3 banks in Africa in perceived Quality?

    Recently, Ecobank leaders shared that the Togo-based bank is positioned in the top 3 banks in Africa in 15 countries (out of the 33 African countries they operate in). This was the opportunity for us to check actual numbers leveraging our continuous Brand Health Tracker in Africa, SagaBrand. We looked more specifically at one of

  • Personal care consumption in Africa with SagaCube: bar soap vs. shower gel

    SagaCube: category consumption database in Africa SagaCube provides a unique insight into personal care consumption in Africa. Our syndicated research tool is a category consumption database covering over 130 sub-categories across 35 African countries. Leveraging our online panel in Africa, it can show detailed data on household consumption habits, equipment ownership and purchase habits. Taking

  • Top 10 Retailer brands in Cameroon: supermarkets with the highest Awareness score in March 2022

    In December 2021 CFAO Retail Cameroon opened in Douala the first Supeco Akwa Dubai in Cameroon. This is one of the newest retailer brands in Cameroon. It is targeting the working classes and competing with BAO, from the Casino group. How did these players perform in the ranking of Retailer Brands in Cameroon? In our

  • French presidential elections: how Africans feel about it

    Egyptians and Moroccans, the least interested in the French Presidential elections So a few days before the first round we asked our online panel in 10 countries their thoughts on the French Presidential elections. Here is what they said. While a small majority of respondents (42%) shared being interested in it, 38% declared having no