Market research in Cameroon

Conducting market research in Cameroon with Sagaci Research will help our brand reach new business growth. 

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market research cameroon

About Cameroon

With a population of 26 million people (2022), Cameroon occupies the 16th place on the list of the African countries by population. More than 58% of people live in an urban area and 34% have access to the Internet (2021). 

In Cameroon 83% of the population in Cameroon is francophone. The remaining people are mainly anglophones and the rate keeps decreasing, despite the government’s effort to install both languages in schools. 

Market research trends in Cameroon

Cameroon’s location, on the Gulf of Guinea, has a varied terrain and wildlife that makes the country a rich environment. The seaport city Douala is a transit point to ecotourism sites as well as beach resorts.

In such an interesting country, you can develop business and have investment opportunities. 

Representative market data

In Sagaci Research we have different methods when it comes to market research in Africa.

  • Extensive footprint: Sagaci Research operates its own field teams on the ground and runs its own online panel in Cameroon. In 2021, we have conducted more than 200 projects in 34 countries across Africa.
  • Deep expertise: Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
  • State of the art quality control systems: Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine. 

Unique datasets available: Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making. 

By conducting a market research in Cameroon with Sagaci Research, you can have access to many tools to help you make wise business oriented decisions. See it below our products:

Research projects in Cameroon

Online Panel

Our representative online panel in Cameroon is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.


Use our product to track your brand performance and brand health across 21 African countries, including Cameroon, and visualize insights and data, all in one place. Find out about your options here.


The SagaCube tracker can help you to decide which product categories in Cameroon could generate the best return for your money. This is a solid and consistent source of key metrics. The data is easy to access from anywhere in the world via our interactive platform.  Access here.


Pick your category in Cameroon to start getting data with our brand health tracking in Africa. This is our tool to have insights on your brand health tracking in Cameroon. It provides data from on-the-ground measurements in a relevant panel of stores. Contact us here

More about syndicated research in Cameroon

  • Charcoal vs. Gas for Cooking in Africa: A Map comparing Usage across the continent

    Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results

  • From D’jino to Sprite: ranking the most popular Soft Drinks in Cameroon

    As we continue to explore African consumers’ favourite brands, today we look at the non-alcoholic beverages category with the most popular soft drinks brands in Cameroon in 2022.  The soda market in Cameroon is expanding and is the scene of intense competition between local businesses and big international players. This creates a very dynamic environment,

  • Uncover the most preferred brands in Africa

    If you are wondering what were consumers’ preferred brands in Africa in 2022, read on for some insights. The results might not be what you expect! In fact, several of the preferred brands are local brands, while it is not the usual suspects that we find on top!   This, in itself, is an interesting

  • Preferred social media and communication apps across Africa: what makes Telegram a success in Ethiopia?

    Our 2022 SagaBrand surveys revealed that Whatsapp is the preferred social media and communication app in 25 out of 27 African countries. Ethiopia and Algeria have unique preferences which we explore more below. Preferred social media apps in Africa Over 6,700 respondents, aged 18 to 25, shared their views about social media and communication platforms.