Market research in Eswatini
Agriculture remains the most essential sector of the economy and employs around 70% of the labour force in Eswatini. Tourism is growing in importance, as the country manages to advertise and market its rich heritage, from its unique land formation, to the traditional Swazi crafts, or its luscious wildlife and reserves. In those two industry rest the strength of Eswatini’s economy.
About Eswatini
The Kingdom of Eswatini is a landlocked country in Southern Africa. It is one of the smallest countries on the continent. It is almost encircled by South Africa, but shares a small border with Mozambique. The Kingdom has a small population of slightly over 1 million, and is not evenly distributed. It is mostly rural, with around 75% living in rural areas, and its capital and most significant urban centre Mbabane has a population of under 70,000.
Difficult climatic conditions, with frequent droughts and floods, have made the country’s most important sector of agriculture significantly difficult. As a result, many adults cross the border into South Africa for work.
Why conduct market research
The kingdom suffers greatly from underlying issues. It has the highest HIV/AIDS prevalence rate in the world, making its adult population threatened. Furthermore, the majority of the country’s citizens depend on the informal economy. As a result, it is especially susceptible to external shocks, such as the one posed by Covid-19. The country has struggled to rebound, and its economy is still shrinking.
At first glance, the prospect offered by Eswatini’s marketplace may not be obvious. However, the country has strong infrastructure, with quality roads and telecommunications systems. Secondly, the country is very safe and peaceful, which should reassure you about the prospect of the country’s future.
Representative market data
Effectively conducting market research in the country can prove difficult. Eswatini has a unique consumer base, which is mostly rural and also often travels to neighboring countries to purchase goods and services. Here at Sagaci Research, we can provide you with the necessary tools to succeed in Eswatini. Here are some of our offerings:
Market research methods in Eswatini
Online Panel
Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information.
SagaBrand
Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Eswatini
-
The confectionery market in Africa: top countries, brands, and consumer trends
The confectionery market in Africa is thriving, with local and international brands competing for consumer attention across diverse product categories: from chocolate and chewing gum to candies and sweets. But which markets in Africa have the most developed confectionery sector? Within each market, which sub-categories are preferred by consumers? Which brands stand out? And who
08/08/2025 -
Grocery retail in South Africa: how retailers are adapting to new consumer needs
Retail in South Africa is undergoing a dynamic transformation, with grocery players adapting to diverse consumer needs through innovative formats and services. From low-cost refill stations and short-dated discount stores to premium food halls and lightning-fast delivery apps, the country’s retail landscape is becoming more segmented and customer-driven. As economic pressures, digital habits, and lifestyle
30/07/2025 -
Toilet Care market in Zimbabwe
Detailed insights on the toilet care market in Zimbabwe Explore in-depth insights into the toilet care market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top toilet care brands, packaging preferences, and shopper behaviour within the toilet care category. Built from our proprietary data tools, it provides a detailed
29/07/2025 -
Housewares and home furnishings market in Zimbabwe
Detailed insights on the housewares and home furnishings market in Zimbabwe Explore in-depth insights into the housewares and home furnishings market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from
29/07/2025