Market Research in the Democratic Republic of Congo

Despite a difficult political climate since the country’s independence, the most recent decade has shown a pleasant upward trajectory of growth in the economy and a number of sectors. With many reforms, both planned and implemented, the business environment is becoming more favorable to investors. 

Find out why you should do your market research in the Democratic Republic of Congo with Sagaci Research.

- KINSHASA, CONGO: Illustration picture shows traffic jam, along the Boulevard du 30 Juin in Kinshasa, DRC Congo, part of a four days visit of Belgian Foreign Minister Didier Reynders, to DRC Congo, Monday 12 August 2013. BENOITxDOPPAGNE PUBLICATIONxINxGERxSUIxAUTxONLY x45189281x

About Democratic Republic of Congo

The population of the Democratic Republic of Congo is distributed among urban clusters, particularly among the northeast counties, which border Uganda, Rwanda, and Burundi and the largest city and capital of Kinshasa, located on the Congo River in the west. The south is sparsely populated. Kinshasa is the third-largest city in Africa, with an affluent area located in Ville Basse, the lowlands located around the river, with important real estate developments in the hills on the outskirts of the city. 

The DRC has a rich mining sector, with abundant sources of copper, cobalt, gold, zinc, and diamond among a vast array of minerals. Additionally, agriculture is substantial, with very significant arable areas.  

 

Why conduct market research in the Democratic Republic of Congo

DRC’s entry into the East African Community opens up a wide range of opportunities for economic development in the country and the region.

The DRC maintains fairly low human development, and there is a need for investment in the education and health care sector, especially in rural areas. Furthermore, the economy is presently overly unilaterally dependent on its extractive industries. This means that there are very real opportunities for investment and development in sectors such as banking and telecommunications, despite the low infrastructure. 

Representative market data

As the DRC becomes more politically stable, and the business environment becomes more favorable with the new reforms in sight, it is important for your business to have access to reliable and up-to-date information about the marketplace.

The capital of Kinshasa, or the regions of Kantaga (Lubumbashi) or Kivu have vastly different consumption patterns. Coupled with limited transportation, completing a successful research project in DRC can prove very difficult.  This is why conducting accurate and representative market research in the Democratic Republic of Congo is instrumental to your success. 

We at Sagaci Research are able to mobilize teams in each region that can capture the essence of each region of the country and provide you representative qualitative and quantitative data.

Market research methods in Democratic Republic of Congo

Online Panel

Use our Online Panel in DRC to receive detailed answers from thousands of engaged respondents with an incredible turnaround time. Gain a true grasp of consumers in the Democratic Republic of Congo.  Click here for more information.

SagaBrand

SagaBrand provides you with extensive insight into your brand health and performance in the DRC market. Continuously collected and updated data on your market of choice in the Democratic Republic of Congo. Find out about your options here.

SagaCube

Gain access to a unique in-depth report about the consumption habits in DRC of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 

SagaTracker

SagaTracker collects data about your brand’s presence in the retail channel of the DRC. Accurately measure your brand’s health with the use of our syndicated retail audits.  Learn more here

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