Market Research in the Democratic Republic of Congo
Despite a difficult political climate since the country’s independence, the most recent decade has shown a pleasant upward trajectory of growth in the economy and a number of sectors. With many reforms, both planned and implemented, the business environment is becoming more favorable to investors.
Find out why you should do your market research in the Democratic Republic of Congo with Sagaci Research.
About Democratic Republic of Congo
The population of the Democratic Republic of Congo is distributed among urban clusters, particularly among the northeast counties, which border Uganda, Rwanda, and Burundi and the largest city and capital of Kinshasa, located on the Congo River in the west. The south is sparsely populated. Kinshasa is the third-largest city in Africa, with an affluent area located in Ville Basse, the lowlands located around the river, with important real estate developments in the hills on the outskirts of the city.
The DRC has a rich mining sector, with abundant sources of copper, cobalt, gold, zinc, and diamond among a vast array of minerals. Additionally, agriculture is substantial, with very significant arable areas.
Why conduct market research in the Democratic Republic of Congo
DRC’s entry into the East African Community opens up a wide range of opportunities for economic development in the country and the region.
The DRC maintains fairly low human development, and there is a need for investment in the education and health care sector, especially in rural areas. Furthermore, the economy is presently overly unilaterally dependent on its extractive industries. This means that there are very real opportunities for investment and development in sectors such as banking and telecommunications, despite the low infrastructure.
Representative market data
As the DRC becomes more politically stable, and the business environment becomes more favorable with the new reforms in sight, it is important for your business to have access to reliable and up-to-date information about the marketplace.
The capital of Kinshasa, or the regions of Kantaga (Lubumbashi) or Kivu have vastly different consumption patterns. Coupled with limited transportation, completing a successful research project in DRC can prove very difficult. This is why conducting accurate and representative market research in the Democratic Republic of Congo is instrumental to your success.
We at Sagaci Research are able to mobilize teams in each region that can capture the essence of each region of the country and provide you representative qualitative and quantitative data.
Market research methods in Democratic Republic of Congo
Online Panel
Use our Online Panel in DRC to receive detailed answers from thousands of engaged respondents with an incredible turnaround time. Gain a true grasp of consumers in the Democratic Republic of Congo. Click here for more information.
SagaBrand
SagaBrand provides you with extensive insight into your brand health and performance in the DRC market. Continuously collected and updated data on your market of choice in the Democratic Republic of Congo. Find out about your options here.
SagaCube
Gain access to a unique in-depth report about the consumption habits in DRC of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
SagaTracker collects data about your brand’s presence in the retail channel of the DRC. Accurately measure your brand’s health with the use of our syndicated retail audits. Learn more here.
More about syndicated research in Democratic Republic of Congo
-
The Top Banks in Nigeria for Customer Satisfaction
Discover the top banks in Nigeria for customer satisfaction as of June 2024. With formal financial inclusion in Nigeria rising significantly from 56% in 2020 to 64% in 2023*, monitoring the performance of financial institutions in this key sector is essential. Because customer satisfaction is a crucial indicator of a bank’s performance, let’s explore which
22/07/2024 -
Ride-Hailing Services in Africa: 2024 market insights
Ride-hailing services in Africa are revolutionising urban transportation, fueled by growing connectivity and the rising demand for convenience. They seek to tackle the inefficiencies of public transport and often chaotic private transportation systems, providing a structured, technology-driven alternative. Leading players like Uber, Bolt, and Yango are at the forefront, driving the African ride-hailing market forward
16/07/2024 -
The Top 20 FMCG brands in Senegal
Discover the leading FMCG brands in Senegal for May 2024! Recently we invited members of our online panel in Senegal to share the content of their shopping basket using the SagaPoll online survey app. By sharing details on the packaged goods they purchase on a daily basis (barcode scan, image, format, price, etc), panel members
04/07/2024 -
The Young Kenyan Consumers: Shopping Habits and Attitudes
Who are the young Kenyan consumers, particularly upper-class men? What influences them the most? What are the consumption trends in Kenya for this segment? Thanks to SagaCube, the consumer habit tracker in Africa and our online panel in Kenya, we delve into the profile of Kenyan male consumers aged 18 to 25 from the highest
25/06/2024