Market Research in the Democratic Republic of Congo
Despite a difficult political climate since the country’s independence, the most recent decade has shown a pleasant upward trajectory of growth in the economy and a number of sectors. With many reforms, both planned and implemented, the business environment is becoming more favorable to investors.
Find out why you should do your market research in the Democratic Republic of Congo with Sagaci Research.
About Democratic Republic of Congo
The population of the Democratic Republic of Congo is distributed among urban clusters, particularly among the northeast counties, which border Uganda, Rwanda, and Burundi and the largest city and capital of Kinshasa, located on the Congo River in the west. The south is sparsely populated. Kinshasa is the third-largest city in Africa, with an affluent area located in Ville Basse, the lowlands located around the river, with important real estate developments in the hills on the outskirts of the city.
The DRC has a rich mining sector, with abundant sources of copper, cobalt, gold, zinc, and diamond among a vast array of minerals. Additionally, agriculture is substantial, with very significant arable areas.
Why conduct market research in the Democratic Republic of Congo
DRC’s entry into the East African Community opens up a wide range of opportunities for economic development in the country and the region.
The DRC maintains fairly low human development, and there is a need for investment in the education and health care sector, especially in rural areas. Furthermore, the economy is presently overly unilaterally dependent on its extractive industries. This means that there are very real opportunities for investment and development in sectors such as banking and telecommunications, despite the low infrastructure.
Representative market data
As the DRC becomes more politically stable, and the business environment becomes more favorable with the new reforms in sight, it is important for your business to have access to reliable and up-to-date information about the marketplace.
The capital of Kinshasa, or the regions of Kantaga (Lubumbashi) or Kivu have vastly different consumption patterns. Coupled with limited transportation, completing a successful research project in DRC can prove very difficult. This is why conducting accurate and representative market research in the Democratic Republic of Congo is instrumental to your success.
We at Sagaci Research are able to mobilize teams in each region that can capture the essence of each region of the country and provide you representative qualitative and quantitative data.
Market research methods in Democratic Republic of Congo
Online Panel
Use our Online Panel in DRC to receive detailed answers from thousands of engaged respondents with an incredible turnaround time. Gain a true grasp of consumers in the Democratic Republic of Congo. Click here for more information.
SagaBrand
SagaBrand provides you with extensive insight into your brand health and performance in the DRC market. Continuously collected and updated data on your market of choice in the Democratic Republic of Congo. Find out about your options here.
SagaCube
Gain access to a unique in-depth report about the consumption habits in DRC of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
SagaTracker collects data about your brand’s presence in the retail channel of the DRC. Accurately measure your brand’s health with the use of our syndicated retail audits. Learn more here.
More about syndicated research in Democratic Republic of Congo
-
Product testing in Africa: to launch or not to launch?
Mind the Gap Between Your Product and Consumers’ Expectations Product testing in Africa is crucial for ensuring your new products meet the needs and preferences of individual local markets. According to Harvard Business School, around 30,000 new products launch each year, but nearly 80% fail. Effective market research can help ensure your new product lands
03/10/2024 -
Boost FMCG performance with Modern Trade data analysis in Africa
Streamline Modern Trade Data Analysis in Africa Modern Trade data analysis in Africa has never been so easy. Explore how our new AI powered Retail Sales analytics platform can boost FMCG performance. As an FMCG brand operating on the continent, are you struggling to combine and analyze heterogeneous data sources from modern retailers in Africa?
01/10/2024 -
What are the Most Popular Consumer Goods in Tanzania in 2024?
Discover the most popular consumer goods in Tanzania for 2024. Recently, we asked our online panel in Tanzania to reveal the contents of their shopping baskets using the SagaPoll online survey app. This process provides us with invaluable insights into consumer preferences in Tanzania. We meticulously capture details of Fast-Moving Consumer Goods (FMCG) they typically
27/09/2024 -
The top soda brands in Algeria in 2024
Curious about the top soda brands in Algeria for 2024? Understanding consumer preferences is crucial for success in the competitive soda market. This is facilitated by SagaBrand, Africa’s largest Brand Health Tracker, which provides monthly insights based on consumer feedback from across the continent. Through our online panel in Algeria, we survey consumers to gather
17/09/2024