- 30/06/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hair care market in Nigeria
Explore in-depth insights into the hair care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top hair care brands, packaging preferences, and shopper behaviour within the hair care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hair care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 1448 hair care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 371 different hair care brands
- The most common pack size in the hair care category is 0.25 Kg, with the cup/pot format being the most frequently used
- In the past 6 months, 14,783 new unique product entries have been recorded in the hair care category
- Mega Growth is currently the most scanned hair care brand in Nigeria
Report on the hair care category in Nigeria
A comprehensive report is available upon request.
Related hair care categories
- Beauty & Personal care
- Cosmetics & Beauty
- Oral care
- Personal care
- Skin care
- Tissue & hygiene
- Colourants
- Hair Food & Conditionner
- Hair extensions
- Shampoo
- Styling Agents and Gel
Regions in Nigeria covered in the report
- Nassarawa
- Federal Capital Territory
- Rivers
- Plateau
- Jigawa
- Lagos
- Abia
- Anambra
- Osun
- Ogun
- Kebbi
- Imo
- Kwara
- Taraba
- Borno
- Ondo
- Oyo
- Ekiti
- Benue
- Akwa Ibom
- Niger
- Gombe
- Zamfara
- Bayelsa
- Edo
- Bauchi
- Sokoto
- Kogi
- Kano
- Delta
- Adamawa
- Kaduna
- Ebonyi
- Katsina
- Enugu
- Cross River
- Yobe
Other types of hair care insights available
- Top hair care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hair care brands in Nigeria by demographics
- Hair care brand shopper profile
- Average consumer rating per hair care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hair care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan hair care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hair care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
