- 03/06/2025
- Posted by: Janick Pettit
- Category: Reports
Detailed insights on the beer market in Nigeria
Explore in-depth insights into the beer market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top beer brands, packaging preferences, and shopper behaviour within the beer category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the Nigerian beer landscape.
Here is the type of information included in this report:
- A total of 1,890 beer products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 54 different beer brands
- The most common pack size in the beer category is 0.33 L, with the can format being the most frequently used
- In the past 6 months, 87 new unique product entries have been recorded in the beer category
- Guinness is currently the most scanned beer brand in Nigeria
Report on the beer category in Nigeria
A comprehensive report is available upon request.
Related beer categories
- Alcoholic beverages
- Spirits
- Ready to Drink Beverages
- Wine & Champagne
Regions in Nigeria covered in the report
- Nassarawa
- Federal Capital Territory
- Rivers
- Plateau
- Jigawa
- Lagos
- Abia
- Anambra
- Osun
- Ogun
- Kebbi
- Imo
- Kwara
- Taraba
- Borno
- Ondo
- Oyo
- Ekiti
- Benue
- Akwa Ibom
- Niger
- Gombe
- Zamfara
- Bayelsa
- Edo
- Bauchi
- Sokoto
- Kogi
- Kano
- Delta
- Adamawa
- Kaduna
- Ebonyi
- Katsina
- Enugu
- Cross River
- Yobe
Other types of beer insights available
- Top beer products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beer brands in Nigeria by demographics
- Beer brand shopper profile
- Average consumer rating per beer product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beer products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan beer products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beer sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
