- 17/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the vodka market in Ghana
Explore in-depth insights into the vodka market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top vodka brands, packaging preferences, and shopper behaviour within the vodka category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the vodka landscape in Ghana.
Here is the type of information included in this report:
- A total of 15 vodka products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 10 different vodka brands
- The most common pack size in the vodka category is 0.33 l, with the Plastic Bottle format being the most frequently used
- In the past 6 months, 413 new unique product entries have been recorded in the vodka category
- Bel is currently the most scanned vodka brand in Ghana
Report on the vodka category in Ghana
A comprehensive report is available upon request.
Related vodka categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Whisky
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of vodka insights available
- Top vodka products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of vodka brands in Ghana by demographics
- Vodka brand shopper profile
- Average consumer rating per vodka product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual vodka products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan vodka products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the vodka sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
