- 04/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the flour market in South Africa
Explore in-depth insights into the flour market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top flour brands, packaging preferences, and shopper behaviour within the flour category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the flour landscape in South Africa.
Here is the type of information included in this report:
- A total of 164 flour products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 39 different flour brands
- The most common pack size in the flour category is 10 kg, with the Bag format being the most frequently used
- In the past 6 months, 4592 new unique product entries have been recorded in the flour category
- Snowflake is currently the most scanned flour brand in South Africa
Report on the flour category in South Africa
A comprehensive report is available upon request.
Related flour categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Bread
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of flour insights available
- Top flour products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of flour brands in South Africa by demographics
- Flour brand shopper profile
- Average consumer rating per flour product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual flour products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan flour products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the flour sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
