- 04/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the dishwashing market in Kenya
Explore in-depth insights into the dishwashing market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top dishwashing brands, packaging preferences, and shopper behaviour within the dishwashing category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the dishwashing landscape in Kenya.
Here is the type of information included in this report:
- A total of 127 dishwashing products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 36 different dishwashing brands
- The most common pack size in the dishwashing category is 0.015 kg, with the Plastic Bottle format being the most frequently used
- In the past 6 months, 3910 new unique product entries have been recorded in the dishwashing category
- Morning Fresh is currently the most scanned dishwashing brand in Kenya
Report on the dishwashing category in Kenya
A comprehensive report is available upon request.

Related dishwashing categories
- Home Care
- Air Care
- Bleach
- Insecticides
- Laundry Care
- Surface Care and cleaners
- Toilet Care
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of dishwashing insights available
- Top dishwashing products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of dishwashing brands in Kenya by demographics
- Dishwashing brand shopper profile
- Average consumer rating per dishwashing product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual dishwashing products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan dishwashing products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the dishwashing sector in Kenya, get in touch on contact@sagaciresearch.com or click below.