Market research in Eswatini
Agriculture remains the most essential sector of the economy and employs around 70% of the labour force in Eswatini. Tourism is growing in importance, as the country manages to advertise and market its rich heritage, from its unique land formation, to the traditional Swazi crafts, or its luscious wildlife and reserves. In those two industry rest the strength of Eswatini’s economy.
About Eswatini
The Kingdom of Eswatini is a landlocked country in Southern Africa. It is one of the smallest countries on the continent. It is almost encircled by South Africa, but shares a small border with Mozambique. The Kingdom has a small population of slightly over 1 million, and is not evenly distributed. It is mostly rural, with around 75% living in rural areas, and its capital and most significant urban centre Mbabane has a population of under 70,000.
Difficult climatic conditions, with frequent droughts and floods, have made the country’s most important sector of agriculture significantly difficult. As a result, many adults cross the border into South Africa for work.
Why conduct market research
The kingdom suffers greatly from underlying issues. It has the highest HIV/AIDS prevalence rate in the world, making its adult population threatened. Furthermore, the majority of the country’s citizens depend on the informal economy. As a result, it is especially susceptible to external shocks, such as the one posed by Covid-19. The country has struggled to rebound, and its economy is still shrinking.
At first glance, the prospect offered by Eswatini’s marketplace may not be obvious. However, the country has strong infrastructure, with quality roads and telecommunications systems. Secondly, the country is very safe and peaceful, which should reassure you about the prospect of the country’s future.
Representative market data
Effectively conducting market research in the country can prove difficult. Eswatini has a unique consumer base, which is mostly rural and also often travels to neighboring countries to purchase goods and services. Here at Sagaci Research, we can provide you with the necessary tools to succeed in Eswatini. Here are some of our offerings:
Market research methods in Eswatini
Online Panel
Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information.
SagaBrand
Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Eswatini
-
The Top 30 most popular consumer goods in Kenya
Which products truly define Kenyan households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa leveraging our online panel in Kenya, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, SagaProduct reveals what people actually use, not just what they say they buy.
11/09/2025 -
Ranking of the top supermarkets in Côte d’Ivoire according to consumers
A recent SagaBrand study (our continuous brand health tracking tool across Africa) reveals the ranking of the best supermarkets in Côte d’Ivoire based on consumer satisfaction. We asked members of our online panel in Côte d’Ivoire to rate the supermarkets they have shopped at, identifying which ones they are satisfied or dissatisfied with. Read on
08/09/2025 -
Toilet Care market in Zimbabwe
Detailed insights on the toilet care market in Zimbabwe Explore in-depth insights into the toilet care market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top toilet care brands, packaging preferences, and shopper behaviour within the toilet care category. Built from our proprietary data tools, it provides a detailed
05/09/2025 -
Housewares and home furnishings market in Zimbabwe
Detailed insights on the housewares and home furnishings market in Zimbabwe Explore in-depth insights into the housewares and home furnishings market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from
05/09/2025