Market research in Madagascar
Despite widespread issues in Madagascar, the country offers notable opportunities. On demographic levels, the country’s population remains young, and education levels are rising. Madagascar also holds preferential trade agreements with the EU and US, and import trade with East Africa.
About Madagascar
Madagascar is an island nation located over 500 km away from the coast of East Africa. The country is home to over 25 million people, in addition to unique landscapes and countless endemic species. It is the most biodiverse country on earth, with over 12 thousand unique plants, and animals like lemurs or fossas. However, due to the countries’ isolation, its population has suffered incredibly and remains one of the poorest countries in the world. Majority of the population still lives under the poverty line. Furthermore, corruption and political instability have further hurt the country.
Why conduct market research
Several sectors are poised for significant growth in the future, such as textile production and manufacturing, thanks to skilled workers and competitive wages. Your business would also benefit from low startup costs and good infrastructure in major cities of the country.
However, Madagascar remains an attractive location for investment. It is at the forefront of some very globally demanded products. For example, it is the leading producer of vanilla. It is also an important exporter of sugar, coffee, and minerals such as gemstones. It is also home to unique industries: it is the only country that produces caviar in Africa.
Representative market data
Gaining a strong understanding of Madagascar should be instrumental in ensuring your successful development in the country. However, painting an accurate picture of its consumer base, can prove difficult due to evident differences in habits and trends between coastal and highland populations. Here at Sagaci Research, we are able to provide you the necessary tools to make informed decisions in Madagascar. Here are some of our offerings:
Market research methods in Madagascar
Online Panel
An Online Panel ready to answer your questions on the island. Get a lot of respondents from your target audience in an incredibly short timeframe in Madagascar. Learn more here. Click here for more information.
SagaBrand
SagaBrand allows you to effectively monitor your brand health on the island of Madagascar across a number of KPIs. Make data-driven decisions using our downloadable reports. Find out about your options here.
SagaCube
Choose a category from a list of over 140, and start getting data about consumers. Find out about consumer patterns and preferences across demographics, identify trends, and make data-driven decisions! Gain access here.
SagaTracker
Learn about your performance across distribution channels of Madagascar. Make informed decisions by tracking performance across the retail channels. Contact us here.
More about syndicated research in Madagascar
-
Behind the scenes of Qualitative Research in Africa with Phindiwe Kumalo of Sagaci Research
Today, we sit down with Phindiwe Kumalo from the Qualitative team at Sagaci Research to explore the nuances of conducting qualitative research in Africa. From understanding diverse consumer behaviours to overcoming cultural and logistical challenges, she shares valuable insights into what makes this work both unique and impactful. Q: Can you tell us about your
17/01/2025 -
Top banks in South Africa for customer satisfaction in 2024 by SagaBrand tracker
Today we uncover the top banks in South Africa for 2024. This is based on insights from SagaBrand, the largest pan-African brand tracking tool. The South African personal banking industry serves both tech-savvy urban consumers and underbanked rural populations. Dominated by “The Big Four”—Standard Bank, FNB, Absa, and Nedbank—the market is increasingly challenged by disruptors.
13/01/2025 -
The most underrated FMCG brands in Africa 2024: top consumer favourites
Most admired brands are often in the spotlight, but what do consumers actually buy? In a market where global giants frequently dominate, many of the top FMCG brands in Africa tend to be underrated, but surprisingly popular. These local brands are meeting local needs and preferences. They are carving out a niche across key consumer
07/01/2025 -
Top Supermarkets in Cameroon based on customer satisfaction – 2024 ranking
Supermarkets in Cameroon are gaining ground as the retail sector evolves, driven by urbanization and a rising middle class. While informal trade still dominates, modern supermarkets and international players like Carrefour are transforming the market by offering greater variety and convenience. Despite challenges, the sector holds significant growth opportunities for retailers. To better understand the
18/12/2024