Market research in Madagascar
Despite widespread issues in Madagascar, the country offers notable opportunities. On demographic levels, the country’s population remains young, and education levels are rising. Madagascar also holds preferential trade agreements with the EU and US, and import trade with East Africa.


About Madagascar
Madagascar is an island nation located over 500 km away from the coast of East Africa. The country is home to over 25 million people, in addition to unique landscapes and countless endemic species. It is the most biodiverse country on earth, with over 12 thousand unique plants, and animals like lemurs or fossas. However, due to the countries’ isolation, its population has suffered incredibly and remains one of the poorest countries in the world. Majority of the population still lives under the poverty line. Furthermore, corruption and political instability have further hurt the country.
Why conduct market research
Several sectors are poised for significant growth in the future, such as textile production and manufacturing, thanks to skilled workers and competitive wages. Your business would also benefit from low startup costs and good infrastructure in major cities of the country.
However, Madagascar remains an attractive location for investment. It is at the forefront of some very globally demanded products. For example, it is the leading producer of vanilla. It is also an important exporter of sugar, coffee, and minerals such as gemstones. It is also home to unique industries: it is the only country that produces caviar in Africa.
Representative market data
Gaining a strong understanding of Madagascar should be instrumental in ensuring your successful development in the country. However, painting an accurate picture of its consumer base, can prove difficult due to evident differences in habits and trends between coastal and highland populations. Here at Sagaci Research, we are able to provide you the necessary tools to make informed decisions in Madagascar. Here are some of our offerings:
Market research methods in Madagascar
Online Panel
An Online Panel ready to answer your questions on the island. Get a lot of respondents from your target audience in an incredibly short timeframe in Madagascar. Learn more here. Click here for more information.
SagaBrand
SagaBrand allows you to effectively monitor your brand health on the island of Madagascar across a number of KPIs. Make data-driven decisions using our downloadable reports. Find out about your options here.
SagaCube
Choose a category from a list of over 140, and start getting data about consumers. Find out about consumer patterns and preferences across demographics, identify trends, and make data-driven decisions! Gain access here.
SagaTracker
Learn about your performance across distribution channels of Madagascar. Make informed decisions by tracking performance across the retail channels. Contact us here.
More about syndicated research in Madagascar
-
Telecom usage in Africa: daily habits and mobile trends
Telecom usage in Africa is evolving, with mobile-first solutions playing a central role in how people connect, communicate, pay, and play. A recent SagaCube study identified which mobile solutions Africans use to access the internet at home, and uncovered broader insights into how digital tools shape everyday life. From internet access and mobile communication to
01/07/2025 -
Hair care market in Nigeria
Detailed insights on the hair care market in Nigeria Explore in-depth insights into the hair care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top hair care brands, packaging preferences, and shopper behaviour within the hair care category. Built from our proprietary data tools, it provides a detailed
30/06/2025 -
Alcoholic beverages market in Nigeria
Detailed insights on the alcoholic beverages market in Nigeria Explore in-depth insights into the alcoholic beverages market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top alcoholic beverages brands, packaging preferences, and shopper behaviour within the alcoholic beverages category. Built from our proprietary data tools, it provides a detailed
30/06/2025 -
Canned and preserved foods market in Nigeria
Detailed insights on the canned and preserved foods market in Nigeria Explore in-depth insights into the canned and preserved foods market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top canned and preserved foods brands, packaging preferences, and shopper behaviour within the canned and preserved foods category. Built from
30/06/2025