Market research in Guinea

The country’s vast mineral and ore deposits have very great potential and could allow Guinea to greatly benefit economically. Specifically, the country holds around 35% of the world’s bauxite reserves, which is a mineral with very high aluminum content. Furthermore, its reserves hold about 4 billion tons of iron ore, in addition to large amounts of gold and diamond. 

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Market research in Guinea

About Guinea

Guinea is located in West Africa, and shares borders with Senegal, Sierra Leone, Liberia, Côte d’Ivoire, and Mali. Guinea is a country in a strategic location, and has a rich history. However, the country faced considerable struggles and hardship in the 20th century, which resulted in long-lasting political and social instability, lasting until its first free and fair presidential elections in 2010. Since then, international investment and development has been strongly facilitated.

New mining projects, port expansion, tourism investment, and infrastructure development allowed for growth and increased demand for goods and services. However, both the Ebola outbreak in 2014, and low global commodity prices meant Guinea was not able to truly capture the potential presented by its large iron ore deposits. 

Why conduct market research

Guinean consumers tend to prefer imports from Europe and the US, but lower costs make products and services from Asia and the Middle East more attractive. GNI per capita is under 1000 USD, which makes consumers attentive to prices and low-cost items more successful. However, these metrics are steadily improving as a result of a developing economy, more stable political climate, and increasing foreign investment.

Economic growth is strongly driven by energy, mining, and agriculture, and could therefore benefit from diversification. It should be noted that sustained efforts are being made by the government to increase diversification by facilitating foreign investment.

Representative market data

Conducting market research in Guinea can prove to be challenging. Despite the recent investment and projects, infrastructure remains limited. This means conducting effective and accurate market research in Guinea is either costly or incomplete. Furthermore, corruption poses another hurdle in the goal of painting an accurate picture of the Guinean marketplace.

However, at Sagaci Research, we are able to provide you with the necessary tools to succeed and leverage your ideas to maximize your potential. Here are some of our offerings:

Market research methods in Guinea

Online Panel

You can receive detailed answers from our Online Panel with an incredible turnaround time using our Guinean panel. Gain a deeper understanding of consumers in Guinea. Click here for more information

SagaBrand

You can get insight into your brand health and performance in the market with SagaBrand. Continuously collected and updated data on your market in Guinea. Find out about your options here.

SagaCube

You will have access to a unique, in-depth report about the consumption habits of your target consumers in Guinea. Pick from a list of over 140 items that interest you and download your report today! Gain access here. 

SagaTracker

SagaTracker measures your brand’s presence in the Guinean retail channel. Use our syndicated retail audits to accurately measure your brand’s health. Contact us here

More about syndicated research in Guinea

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    Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results

    22/03/2023
  • A comprehensive profile of the Make-up user in Ivory Coast

    The Make-Up user in Ivory Coast is worth exploring in the context of a booming Beauty industry in the West African country. International players are competing with an increasing number of local brands and products. These are more and more made with natural ingredients and are gaining popularity in the Ivory Coast cosmetics market.  SagaCube,

    08/03/2023
  • Exploring the Biscuit Consumer in Egypt: Demographics and Attitudes

    Today we are exploring the biscuit consumer in Egypt: Who are they? What are their food habits? Which social media do they prefer? Thanks to Sagaci Research’s powerful online research tools, profiling consumers of a wide range of FMCG categories and brands across Africa is virtually just a few clicks away. By leveraging our online

    02/03/2023
  • From D’jino to Sprite: ranking the most popular Soft Drinks in Cameroon

    As we continue to explore African consumers’ favourite brands, today we look at the non-alcoholic beverages category with the most popular soft drinks brands in Cameroon in 2022.  The soda market in Cameroon is expanding and is the scene of intense competition between local businesses and big international players. This creates a very dynamic environment,

    10/02/2023