Market research in Cape Verde
Cape Verde provides you and your business incredible opportunities to access a geographically strategic market, with a diverse consumer base with strong purchasing power. Furthermore, different markets are showing promise, from a growing real estate sphere to developing agribusiness despite the climate-related challenges.


About Cape Verde
The islands of Cape Verde were uninhabited until the 15th century. It is now a culturally diverse country whose Portuguese and various African influences can be seen from its language, art, or textiles. Since gaining its independence in 1975, Cape Verde has had a stable government and economy, with the Cape Verden Escudo historically pegged to the Portuguese Escudo, and the Euro since 1998.
The population among the 9 islands is extremely uneven, with the western ones sparsely settled, and over half the country living on the São Tiago Island, home of the capital Praia. Due to complicated climatic conditions, and repeated famines, Cape Verde’s population has heavily fluctuated in the past, resulting in waves of emigration. With the adoption of more restrictive emigration laws in the most recent decades, population growth has increased.
Why conduct market research
Cape Verde’s economy is heavily dependent on FDI, remittances, and tourism. Services, such as commerce, transport, tourism, and public services, account for approximately three quarters of the GDP. However, the country is home to strong infrastructure and attracts a lot of foreign investors. The country is also a strategic location to access other markets in West Africa.
Representative market data
The population fluctuations in the country make reliable and representative market research projects in Cape Verde difficult. Furthermore, the geographic distribution of the islands can make effective polling a logistical ordeal. However, we at Sagaci Research can provide you the necessary tools to gain accurate intel and insight of the reality in the country, such as our Online Panel which allows you to quickly receive answers from your target consumers. Here are some of our offerings:
Market research methods in Cape Verde
Online Panel
Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information.
SagaBrand
Insights into your brand’s performance can be turned into results. We can provide reports on a monthly, quarterly, or bi-annual basis, so you can start to monitor your brand health. Here, you can learn about your options.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Cape Verde
-
Top 10 FMCG Innovations in Kenya
FMCG innovations in Kenya: how brands are winning consumers Kenya’s FMCG market remains highly dynamic, with brands regularly introducing new formats, flavours, and packaging to stand out on shelves. Thanks to the Sagaci Research Shopper Panel in Kenya, we can track which new products and packs are entering the market. We can identify the innovations
10/10/2025 -
Juice consumption in Africa: insights into consumption occasions and need states
Juice consumption in Africa deserves close attention, as it ranks among the top beverages on the continent according to a recent Sagaci Research survey. The survey draws on responses from more than 53,000 consumers across all 54 African countries through our proprietary pan-african online panel and the consumption tracker SagaCube. It explores everyday drinking patterns,
22/09/2025 -
The Top 30 most popular consumer goods in Kenya
Which products truly define Kenyan households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa leveraging our online panel in Kenya, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, SagaProduct reveals what people actually use, not just what they say they buy.
11/09/2025 -
Ranking of the top supermarkets in Côte d’Ivoire according to consumers
A recent SagaBrand study (our continuous brand health tracking tool across Africa) reveals the ranking of the best supermarkets in Côte d’Ivoire based on consumer satisfaction. We asked members of our online panel in Côte d’Ivoire to rate the supermarkets they have shopped at, identifying which ones they are satisfied or dissatisfied with. Read on
08/09/2025