Market research in Mauritius

Mauritius’ government has set out an ambitious strategy to establish itself as a major player in the region. It aims to do so by serving as a gateway for investment into the continent, increasing use of renewable energies, and modernizing its infrastructure.  Most services are controlled by the government, such as electricity, water, and telecom.

market research in angola
Market research in Mauritius

About Mauritius

Mauritius is an island nation with a population of just over 1 million. It is widely considered one of the most competitive economies of the continent. Its citizens enjoy a quality standard of living with GNI per capita of over $12,000 in 2019. It was qualified as a high-income country until the pandemic. Mauritius’ main sectors are tourism and textiles, with significant financial and business world, in addition to some food processing and telecom. Mauritius also lays claim on a significant EEZ.

There are quotas and other protectionist laws in place in order to protect Mauritius brands and local industries. For example, most categories see a minimum shelf space of 30% or more dedicated to local products.

Why conduct market research

The main advantage of Mauritius’ marketplace is provided by its diversity. Investors and business owners will see competition but strong potential in a number of industries.

For example, energy, medical equipment and healthcare services, drugs/pharmaceuticals, safety/security equipment, hotel and restaurant equipment, agricultural/industrial machinery and technology, telecommunications and information technology, financial services, digital trade and services to name a few. The government’s focus and dedication to renewable energy and sustainable development provides a unique set of opportunities and a relatively untapped market.

Representative market data

Mauritius is a small island, with a small population. The country has good infrastructure, making effective data collection easier. However, its consumer base is wealthier than most of Africa’s countries, and its consumption patterns are vastly different as a result. It is therefore very important to have accurate and representative research.

Here at Sagaci Research, we are able to provide you just that in a number of products and tools:

Market research methods in Mauritius

Online Panel

You can receive detailed answers from our Online Panel with an incredible turnaround time using our Mauritius panel. Gain a deeper understanding of consumers in Mauritius.  Click here for more information.

SagaBrand

Measure your brand’s health and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.

SagaCube

Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Access here.

SagaTracker

Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in Mauritius

  • Top 10 laundry brands in Ivory Coast

    Leading laundry brands in Ivory Coast? Simply ask our panel! The easiest and fastest way to know what brands are most present in consumers’ homes in Africa is to simply ask the members of SagaPoll, our online panel in Africa. In just a few hours we are able to collect hundreds of responses from consumers throughout

    23/09/2022
  • Beauty Report in Africa – differing priorities and trends

    We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across

    21/09/2022
  • Retail Audits in Africa: Interview with Youssef Youssef

    Today we speak to Youssef Youssef, Research Manager in the Trade Department at Sagaci Research. He tells us about his background, his current role and experience in implementing Retail Audits in Africa. Hi Youssef, can you tell us a bit about your background?  Originally from Egypt, I studied Business Administration and Economics. I joined Sagaci

    16/09/2022
  • Heineken vs Guinness: which is Africa’s favourite beer brand?

    Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred.  Across the continent, the

    06/09/2022