Market research in Mauritania
As Mauritania recovers from the shock imposed by the Covid-19 pandemic, it should continue on the path it set before it. With improvement in a number of living standard metrics, and changing lifestyles, Mauritania’s consumer base is becoming more affluent. The economy is diversifying, and sectors such as Tourism, Energy, and telecommunications are growing. Investments in infrastructure are coming to fruition, with improved roads and buildings.
About Mauritania
Mauritania, located in Western Africa, is mainly a Saharan country, made up of 75% by desert. The southern part of the country, along the Senegal River and borders Mali, is semi-arid and is part of the Sahel Region. This geographic demarcation marks the border between two distinct regions, the Sahel and Maghreb countries to the north.
As a result, the country has historically been at the center of trade between the two regions, with the country being associated with a tradition favorable to free markets, personal mobility, and entrepreneurship.
Why conduct market research
Mauritania was poised for very strong growth estimated at 5.7% before the Covid-19 pandemic, highlighting a successful restructuring of the economy, the successful implementation of more liberal policies, and increased foreign investment. A strong history of nomadic poverty weighs on the country, but recent efforts have improved living standards. The country is also witnessing a boom in a new hydrocarbon sector, thanks to the recent discovery of large deposits off the coast of Mauritania and Senegal. The discovery and its subsequent exploitation, is set to allow the government to double its revenue when it begins production in 2022. Additionally, since 2017, the number of annual visitors has increased by 166%, allowing for further diversification of the economy.
However, there remains some challenges in the country, high levels of poverty, inequality, malnutrition, and illiteracy are prevalent. For now, the economy is heavily dependent on its mineral, with iron ore accounting for 46% of its total exports.
Representative market data
Despite improvements, a large part of the country is illiterate. Coupled with improving but as of now limited infrastructure, conducting market research can be difficult and costly. Here at Sagaci Research, we are able to provide you unparalleled access to insights about Mauritania’s consumer base.
Here are some of the ways we can help you:
Market research methods in Mauritania
Online Panel
An online panel across Mauritania available for your needs. Receive access to our online panel and get answers to your questions from your target demographic in an incredible turnaround time. Click here for more information.
SagaBrand
Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Mauritania
-
Top Supermarkets in Cameroon based on customer satisfaction – 2024 ranking
Supermarkets in Cameroon are gaining ground as the retail sector evolves, driven by urbanization and a rising middle class. While informal trade still dominates, modern supermarkets and international players like Carrefour are transforming the market by offering greater variety and convenience. Despite challenges, the sector holds significant growth opportunities for retailers. To better understand the
18/12/2024 -
The growth of online research in Africa: transforming business insights across the continent
Online research in Africa has transformed the way businesses and researchers gather data, offering access to insights across the continent. With increasing internet penetration and the rise of innovative platforms, online research is unlocking opportunities for understanding Africa’s diverse and dynamic markets. But how did this evolution come about, and what does it mean for
10/12/2024 -
SagaCube: Real-time Consumer Insights in Africa
Capturing consumer insights in Africa is essential for building effective marketing strategies that respond to the continent’s ever-changing consumer behaviour. SagaCube, Sagaci Research’s cutting-edge consumer insights tracker, provides a powerful solution for brands operating in Africa. By delivering real-time data, SagaCube empowers Consumer Insights and Market Research professionals to make informed decisions and identify new
26/11/2024 -
Top Face Care brands in Kenya: Awareness and Quality insights
Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we
21/11/2024