Market research in Ethiopia

Ethiopia is one of the continent’s fastest growing economies, in great part thanks to its large population and strong international trade network. From 2006 to 2016, the GDP sustained growth between 8 and 11%, mainly driven by large investment projects in infrastructure and progress in the agricultural and service sectors.

market research in angola
market research in ethiopia

About Ethiopia

Ethiopia is home to a mixed market economy, with a very large public sector. However, the country is moving towards the privatization of some key government-owned enterprises. Government-owned companies operate across fields from telecommunications, transportation, and banking. Most of the population is distributed among the highlands in and around the capital of Addis Ababa. The city is both the economic and geographic centre of the country. The country is also home to the second-largest population in Africa.

Why conduct market research

The country has managed to foster strong ties to China, allowing for trade and an inflow of capital in the form of FDI. Development in the country has caused a sharp increase in demand for consumer goods. 

Thanks to its geographical location, and the liberalization of its aviation industry, Ethiopia and Addis Ababa has recently become a local hub in transport for the Horn of Africa and beyond.

Ethiopia is becoming increasingly attractive as a market for businesses. It has a strong record in sustained growth and poverty reduction, with the ongoing liberalization of key sectors. Its geographical location makes its market attractive as it links the Middle East and Eurasia to Sub-Saharan Africa. As infrastructure investment comes to fruition, your business can leverage an early and effective strategy to maximize its potential in the emerging market.

Representative market data

Market research is key in allowing you to effectively implement your strategy. However, conducting a research program in Ethiopia can prove difficult due to ongoing tensions in the north of the country. However, we at Sagaci Research are able to provide accurate and representative data in very short time frames. Here are some of the services we can provide you with:

Market research methods in Ethiopia

Online Panel

An online panel across Ethiopia available for your needs. Receive access to our online panel and get answers to your questions from your target demographic in an incredible turnaround time. Learn more here.

SagaBrand

SagaBrand is your best way of tracking brand health in Ethiopia. Measured over many KPIs, your reports are continuously updated, to best inform your decision-making. Learn more here

SagaCube

Choose a category from a list of over 140, and get regular in-depth reports about your target consumers in Ethiopia. You can track the consumption habits of different demographics and regions or cities in each category. Gain access here. 

SagaTracker

Measure your brand’s performance in the retail channels of Ethiopia. Learn about and evaluate your performance across the distribution channels of Ethiopia. Contact us here.

More about syndicated research in Ethiopia

  • Top Supermarkets in Cameroon based on customer satisfaction – 2024 ranking

    Supermarkets in Cameroon are gaining ground as the retail sector evolves, driven by urbanization and a rising middle class. While informal trade still dominates, modern supermarkets and international players like Carrefour are transforming the market by offering greater variety and convenience. Despite challenges, the sector holds significant growth opportunities for retailers. To better understand the

    18/12/2024
  • The growth of online research in Africa: transforming business insights across the continent

    Online research in Africa has transformed the way businesses and researchers gather data, offering access to insights across the continent. With increasing internet penetration and the rise of innovative platforms, online research is unlocking opportunities for understanding Africa’s diverse and dynamic markets. But how did this evolution come about, and what does it mean for

    10/12/2024
  • SagaCube: Real-time Consumer Insights in Africa

    Capturing consumer insights in Africa is essential for building effective marketing strategies that respond to the continent’s ever-changing consumer behaviour. SagaCube, Sagaci Research’s cutting-edge consumer insights tracker, provides a powerful solution for brands operating in Africa. By delivering real-time data, SagaCube empowers Consumer Insights and Market Research professionals to make informed decisions and identify new

    26/11/2024
  • Top Face Care brands in Kenya: Awareness and Quality insights

    Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we

    21/11/2024