Grocery retail in Ghana – Full table of content

Last updated on 16/10/2023

Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com

Part 1 – Economy & Demography: Strong fundamentals

• Page 7
  • Ghana – Constant GDP growth (Figure 1)
  • Ghana value-added by economic activity (Figure 2)
• Page 8: Ghana Constant GDP growth (Figure 3)
• Page 9
  • Ghana population (in million inhabitants) (Figure 4)
  • Ghana population of key cities (in million inhabitants) (Figure 5)
• Page 11: Sagaci Research Country Attractiveness Matrix 2013 (Figure 6)

Part 2 – Consumer perspective: Growing middle-class, attached to traditional way-of-life

• Page 14
  • 2013: Split of households by average monthly income (2011 USD) (Figure 7)
  • 2018: Split of households by average monthly income (2011 USD) (Figure 8)
• Page 15: Equipment of households in key household goods (Figure 9)
• Page 16: Household goods adoption curves by equipment (Figure 10)
• Page 17: Ghana – Household expenditures by type in 2010 (Figure 11)
• Page 18: Share of food in consumption expenditures by households in 2010 (Figure 12)
• Page 19
  • % of individuals who have Ghanaian food for lunch (Figure 13)
  • % of individuals that look for Ghanaian food even when abroad (Figure 14)
• Page 20
  • Most visited channel for Fruits & Vegetables purchases (Figure 15)
  • Most visited channel for Grocery products purchases (Figure 16)
• Page 21
  • Share of modern retail as % of total grocery expenditures 2008-2012 (Figure 17)
  • Share of modern retail grocery spending by income bracket 2008-2012 (Figure 18)
• Page 22
  • Consumption expenditure per household (real GHS) 2012-2018 (Figure 19)
  • Average monthly grocery spending per household (real GHS) 2012-2018 (Figure 20)

Part 3 – Retail structure: Dense traditional retail scene, handful of modern retailers

• Page 25: Off-trade distribution channels (Figure 21)
• Page 26: On-trade distribution channels (Figure 22)
• Page 27: Estimated number of off-trade and on-trade retail outlets across Ghana (Figure 23)
• Page 28: Estimated number of off-trade and on-trade retail outlets across the Accra Metropolitan Area (Figure 24)
• Page 29: Number of off-trade and on-trade retail outlets in Dansoman (Accra Metropolitan Area) (Figure 25)
• Page 30: Number of off-trade and on-trade retail outlets in Osu (Accra Metropolitan Area) (Figure 26)
• Page 31: Number of off-trade and on-trade retail outlets in Adabraka (Accra Metropolitan Area) (Figure 27)
• Page 32: FMCG supply-chain (Ghana, 2013) (Figure 28)
• Page 33: Major FMCG, soft drinks and alcoholic drinks distributors in Ghana (Figure 29)
• Page 34: Share of male vs. female ownership of stores (Figure 30)
• Page 35: Operating model for traditional stores (Figure 31)
• Page 36: Map of major traditional markets across Ghana (Figure 32)
• Page 39: List of modern retailers and key characteristics (Figure 33)
• Page 40: Evolution of number of modern stores 2008-2012 (Figure 34)
• Page 41: Map of modern retailers and major traditional markets in Accra (Figure 35)
• Page 42: Split of modern retailers store surface by category (Figure 36)

Part 4 – Growth hindered: Conditions for strong growth not yet met

• Page 45: Penetration of cars across Ghana (Figure 37)
• Page 46: Grocery price index for modern retailers (Figure 38)
• Page 47: Grocery price index for modern and traditional retailers (Figure 39)
• Page 48: Business model / high-level P&L for traditional stores (Figure 40)
• Page 49
  • Wholesale & retail margins: Illustration for Milo Chocolate (Figure 41)
  • Wholesale & retail margins: Illustration for Rexona Soap (Figure 42)
• Page 50
  • Wholesale & retail margins: Illustration for bottled water (traditional trade) (Figure 43)
  • Wholesale & retail margins: Illustration for sachet water (traditional trade) (Figure 44)
• Page 51: Estimated share of local products within total assortment (Figure 45)
• Page 52: Selected key local brands by category (Figure 46)
• Page 53: Country of origin for main biscuits brands available by retail chain (Figure 47)
• Page 54: Major retail real estate projects on-going in Ghana (Figure 48)

Part 5 – Moving forward: Modern retail to reach 8% by 2018

• Page 57
  • Forecasted grocery sales 2012-2018 (B GHS, current) (Figure 49)
  • Forecasted modern retail grocery sales (B GHS, current) (Figure 50)
  • Forecasted share of modern retail 2012-2018 (Figure 51)
• Page 58
  • Forecasted number of modern retail stores in Ghana in 2018 (Figure 52)
  • Forecasted modern retail surface (‘000 sqm) in Ghana in 2018 (Figure 53)
• Page 59:

• Development plans of modern retailers (Figure 54)

• Page 60: Attractiveness of Ghanaian cities for retail activities (Figure 55)
• Page 61: Map of priority cities for modern retail development (Figure 56)
• Page 62: Sagaci Research retail forecast market model 2008-2018 (Figure 57)

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