The retail landscape in Africa is very fragmented and under continuous evolution. Traditional trade is largely dominant. Accurate up to date information is hard to find in many cases.
Sagaci Research has launched the Sagaci Retail Outlet Database, a comprehensive map of FMCG distribution outlets (covering “on trade” and “off trade” channels) in 9 key African cities. Exhaustive information on all the city outlets is available, including name, location, type, categories sold, facilities available, contact details, trading hours and photos. The database is continuously updated, and information is shared through an easy to use and intuitive online tool. The Sagaci Retail Outlet Database is designed to help you define and implement your sales and marketing strategies.
