Our online panel and data collection capabilities helps businesses understand consumers across Tanzania.
Our representative online sample is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative online panels in Tanzania with a robust quality
With the Sagaci Research pan-african online samples you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative sample provider is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online panels?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…
Benefits of our consumer panel in Tanzania
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our consumer panels?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
Panel Demographics in Tanzania
Country population
59 million
Urban
77 %
Rural
23 %
Smartphone penetration
~ 25%
Get started with our online panel in Tanzania
Reach out to our team now to request feasibility and costs
Our insights from sample provider in Tanzania
-
Consumer sentiment in Africa 2026: trends, outlook, and FMCG impact
Consumer sentiment in Africa in 2026 reveals a complex picture. While concerns around jobs and the future remain high, optimism has not disappeared. Based on SagaCube, our consumption tracker across 30 African countries, this latest wave highlights a key reality for FMCG brands in Africa: consumers are navigating economic pressure, yet still projecting themselves forward.
26/02/2026 -
Retail audits in Kenya: why FMCG brands need continuous retail tracking
Examples of retail audits in Kenya reveal how FMCG brands actually win or lose at shelf level, where distribution gaps, pricing execution and channel strategy often determine performance more than demand alone. In markets where traditional trade remains dominant, sales data alone rarely reflects true performance. Without reliable retail tracking, brands risk navigating complex retail
17/02/2026 -
Surface Care and cleaners market in Zimbabwe
Detailed insights on the surface care and cleaners market in Zimbabwe Explore in-depth insights into the surface care and cleaners market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top surface care and cleaners brands, packaging preferences, and shopper behaviour within the surface care and cleaners category. Built from
16/02/2026 -
Multi-Purpose Cleaners market in Zimbabwe
Detailed insights on the multi-purpose cleaners market in Zimbabwe Explore in-depth insights into the multi-purpose cleaners market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top multi-purpose cleaners brands, packaging preferences, and shopper behaviour within the multi-purpose cleaners category. Built from our proprietary data tools, it provides a detailed
16/02/2026