Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.
Target specific respondents according to your need.
Representative online panel in Nigeria with a robust quality
Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Active and real members in our online market panel in Nigeria
Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.
Benefits of our sample provider in Nigeria
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our online sample in Africa?
Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.
Curious to learn more about our insights in Nigeria using the online panels? Check our blog for more!
Panel Demographics in Nigeria
Country population
196 million
Urban
76 %
Rural
24 %
Smartphone penetration
~ 25%
Get started in Nigeria now
Reach out to our team now to request feasibility and costs
Our insights from sample provider
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Top 30 best selling consumer goods in Côte d’Ivoire
Which products truly define Ivorian households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa, leveraging our online panel in Côte d’Ivoire, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, across all channels, modern and traditional, SagaProduct reveals what people actually use,
13/11/2025 -
Black Friday in Africa: Awareness, intent, and what shoppers plan to buy
As the Black Friday phenomenon spreads across Africa, new data from Sagaci Research reveals how consumers perceive and engage with this fast-growing retail event originally from the United States. From awareness to purchase intent and product choices, the results show both the reach and the limits of Black Friday in African markets. How well do
03/11/2025 -
Africa’s middle class under pressure: how brands can thrive amid tighter wallets
Africa’s middle class is feeling the strain. According to a recent Sagaci Research online survey, 56% of our panel members report higher household spending over the past 12 months, and for more than a quarter (27%), the increase has been significant. How is this shaping the way people shop? And how are brands and retailers
29/10/2025 -
Focus Groups in Africa: Human insights beyond the data
We conduct focus groups across Africa to help businesses understand what consumers think, feel, and do. Our qualitative research team in Africa uncovers the motivations behind consumer choices and delivers actionable consumer insights for brands operating in diverse African markets. This is especially important today, when data is abundant yet meaning is scarce. AI can
20/10/2025