Monitor your brand in the retail channels with our Brand Health Tracking in Africa
Syndicated retail audits and brand performance across key African markets
SagaTracker is our brand health tracking in Africa that provides data from on-the-ground measurements in a relevant panel of stores.
Categories
Non-alcoholic beverages
Bottled water, Soft drinks, Energy Drinks, Juices
Alcoholic beverages
Beer, Ready-To-Drink, Whisky, Vodka, Gin, Other spirits
Dairy
UHT milk, Fresh milk, Powder milk, Evaporated milk, Flavored milk, Yogurt, Sour milk, Cheese, Butter
Cooking ingredients
Edible oils, Bouillon, Tomato pastes, Mayonnaise
Biscuits and confectionery
Biscuits, Chocolate spreads, Chocolate confectionary, Sugar confectionary, Gum, Salty snacks
Baby food
Dried bay food, Milk Formula
Personal and health care
Bar soap, Hair Care, Skin care, Oral care, Diapers, Condoms
Home care
Toilet paper, Laundry care
Tobacco
Countries
Angola Cameroon DR Congo Egypt Ethiopia Ghana Guinea Ivory Coast Morocco Mozambique |
Nigeria Kenya Mozambique Senegal South Africa Tanzania Uganda Zambia |
Frequency
Quarterly, Bi-annual
Pick your category and country, and start getting data with our brand health tracking in Africa
What can you use SagaTracker for?
Assess the true performance of your brands and SKUs at the point of sale set fact-based targets for your commercial plans and monitor progress.
Track your trade performance as well as the key market indicators on a regular basis.
Measure your Brand Health in Africa
Pick your category
Pick your countries of interest
Select your frequency
Track 8 key trade indicators with our Brand Health Tracking tool in Africa
Indicators are available in total for the country or broken down by channel. Indicators available within our brand health tracking tool in Africa
- Category availability within the panel
- Numeric distribution (of brands, SKUs and manufacturers)
- Share of stock and total stock available in the stores (of brands, SKUs and manufacturers)
- Share of shelves (of brands and manufacturers)
- Price points of each SKU
- Market share in value (of brands and manufacturers)
- Market share in volume (of brands and manufacturers)
- Average category sales volume per store
Key channels covered
Grocery stores and mini-marts
Table tops
Supermarkets
HoReCa
Liquor stores
Pharmacies
Beauty stores
Continuously collect data and insights related to your brand in Africa
Track brand performance and brand health
Monitor the trade performance for your key brands on an ongoing basis
Representative retail audit
Assess how your brand is doing across traditional but also modern trade channels
Granular understanding of brand performance
Monitor your performance at brand level but also down to the SKU and at channel level
Standardized approach
Allowing an easy comparison of KPIs between countries
Access the key performance indicators for your business
Numeric distribution, pricing, market shares,…
Pan-African coverage
Monitor your trade performance consistently across multiple markets
Immediate online access to collected data
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaTracker
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Retail Audits in Africa: Interview with Youssef Youssef
Today we speak to Youssef Youssef, Research Manager in the Trade Department at Sagaci Research. He tells us about his background, his current role and experience in implementing Retail Audits in Africa. Hi Youssef, can you tell us a bit about your background? Originally from Egypt, I studied Business Administration and Economics. I joined Sagaci
16/09/2022 -
Heineken vs Guinness: which is Africa’s favourite beer brand?
Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred. Across the continent, the
06/09/2022 -
Retail audit in Africa: not having retail data is like driving without GPS
In this article we have a look at what a retail audit is and particularly why it is so critical for a FMCG company to conduct a retail audit in Africa. Also, we take a practical example of a specific retail category in Kenya to demonstrate the value of such exercise. What is a retail
15/06/2022 -
Mass market focus for less known, yet successful brands in Africa
The impact of the Ukraine-Russia conflict on commodity prices is hitting many African consumers hard. However, growth in demand for consumer goods, especially FMCG, will likely remain robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional. In fact, international brands (with a few
01/06/2022