Our online panel and data collection capabilities helps businesses understand consumers across Kenya.
Our representative consumer panel is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative online panel in Kenya with a robust quality
With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our African sample provider?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…
Benefits of our online panel in Kenya
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our consumer panel in Kenya?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
Panel Demographics in Kenya
Country population
48 million
Urban
68 %
Rural
32 %
Smartphone penetration
~ 40%
Get started with our online panel in Kenya
Reach out to our team now to request feasibility and costs
Our insights from online panel in Kenya
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The Top 30 most popular consumer goods in Kenya
Which products truly define Kenyan households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa leveraging our online panel in Kenya, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, SagaProduct reveals what people actually use, not just what they say they buy.
10/09/2025 -
Ranking of the top supermarkets in Côte d’Ivoire according to consumers
A recent SagaBrand study (our continuous brand health tracking tool across Africa) reveals the ranking of the best supermarkets in Côte d’Ivoire based on consumer satisfaction. We asked members of our online panel in Côte d’Ivoire to rate the supermarkets they have shopped at, identifying which ones they are satisfied or dissatisfied with. Read on
08/09/2025 -
Toilet Care market in Zimbabwe
Detailed insights on the toilet care market in Zimbabwe Explore in-depth insights into the toilet care market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top toilet care brands, packaging preferences, and shopper behaviour within the toilet care category. Built from our proprietary data tools, it provides a detailed
05/09/2025 -
Housewares and home furnishings market in Zimbabwe
Detailed insights on the housewares and home furnishings market in Zimbabwe Explore in-depth insights into the housewares and home furnishings market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from
05/09/2025