Our online panel in Gabon helps businesses understand consumers across the African continent.
Our representative online sample is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative online panel in Gabon with a robust quality
With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.
How can you target specific respondents using our consumer panel in Gabon?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…
Benefits of our sample provider in Gabon
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our consumer panel in Gabon?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
Panel Demographics in Gabon
Country population
2 million
Urban
96 %
Rural
4 %
Smartphone penetration
~ 60%
Get started with our online panel in Gabon
Reach out to our team now to request feasibility and costs
Our insights from online panels in Gabon
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Black Friday in Africa: Awareness, intent, and what shoppers plan to buy
As the Black Friday phenomenon spreads across Africa, new data from Sagaci Research reveals how consumers perceive and engage with this fast-growing retail event originally from the United States. From awareness to purchase intent and product choices, the results show both the reach and the limits of Black Friday in African markets. How well do
03/11/2025 -
Africa’s middle class under pressure: how brands can thrive amid tighter wallets
Africa’s middle class is feeling the strain. According to a recent Sagaci Research online survey, 56% of our panel members report higher household spending over the past 12 months, and for more than a quarter (27%), the increase has been significant. How is this shaping the way people shop? And how are brands and retailers
29/10/2025 -
Focus Groups in Africa: Human insights beyond the data
We conduct focus groups across Africa to help businesses understand what consumers think, feel, and do. Our qualitative research team in Africa uncovers the motivations behind consumer choices and delivers actionable consumer insights for brands operating in diverse African markets. This is especially important today, when data is abundant yet meaning is scarce. AI can
20/10/2025 -
Top 10 FMCG Innovations in Kenya
FMCG innovations in Kenya: how brands are winning consumers Kenya’s FMCG market remains highly dynamic, with brands regularly introducing new formats, flavours, and packaging to stand out on shelves. Thanks to the Sagaci Research Shopper Panel in Kenya, we can track which new products and packs are entering the market. We can identify the innovations
10/10/2025