Our online panel in Benin is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Online panel in Benin with a robust quality
Our representative online sample in Benin can help businesses understand local consumption and purchasing habits. Upon initial sign-up, our members share with us their detailed demographic profile as well as consumption and household ownership information.
This gives us a very comprehensive picture of local consumers and allows us to target them based on specific criteria such as locations (regions, cities, …), FMCG categories consumed, appliances owned, occupations, etc. So if you are trying to target consumers in Cotonou, Porto Novo or Parakou, we can help. Would you like to get a clear picture on yogurt consumption in Benin? We have the answer!
An example of the capabilities of our consumer panel in Benin
We can see that the 26-35 age group is the biggest consumer of yogurts (55%) while the 45 to 56 years old consume less of this category compared to all other age groups (37%). Yogurt consumption is also more of an urban thing (47% of urban panelists consume it vs. 34% for rural). We also track purchase frequency and location and can tell you that yogurts in Benin are most often bought in supermarkets (27%) followed by kiosks (22%).
Do you need to track penetration and usage for your category? Check here for more information on how to do this!
Panel Demographics in Benin
Country population
12 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 30%
Reach out to our team now to request feasibility and costs
Our insights from online panels in Benin
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The Top Brands in Africa in 2024 based on Consumer Recommendation
Using insights from our SagaBrand online brand tracker, we identified the top brands in Africa in 2024 (Q1 & Q2) based on consumer recommendation. This year’s African brand rankings showcase the most trusted and highly recommended brands across a range of categories, highlighting consumer loyalty and preferences. Top recommended brands in Africa Leading the pack
10/09/2024 -
The top FMCG brands in Uganda in 2024
To explore the Top FMCG brands in Uganda, we recently engaged our online panel to disclose the contents of their shopping baskets using the SagaPoll survey app. By capturing specifics like barcodes, images, formats, and prices of the packaged goods they purchase regularly, we get first-hand insights into Uganda’s consumer preferences. So which brands are
23/08/2024 -
Understanding the Gen Z in Nigeria: Trends and Insights
Uncover the key influences and consumption trends of Gen Z in Nigeria with SagaCube, Africa’s leading consumer habit tracker. Thanks to our online panel in Nigeria, we examine specifically the preferences of Nigerian male consumers aged 18 to 25 from the highest social classes (SEC AB). This analysis, which compares their behaviours with those of
13/08/2024 -
Concept Testing in Africa: Case Study on Soft Drinks in West Africa
Explore how leveraging concept testing in Africa benefits FMCG manufacturers through this detailed case study. Context An international beverage manufacturer aimed to expand into West Africa by launching a successful European and Middle Eastern product—a concentrated still drink. To evaluate market potential and optimise commercialization, including packaging format and pricing, they engaged our Quantitative Research
02/08/2024