Representative online panel in Benin

Our online panel in Benin is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Online panel in Benin with a robust quality

Our representative online sample in Benin can help businesses understand local consumption and purchasing habits. Upon initial sign-up, our members share with us their detailed demographic profile as well as consumption and household ownership information.

This gives us a very comprehensive picture of local consumers and allows us to target them based on specific criteria such as locations (regions, cities, …), FMCG categories consumed, appliances owned, occupations, etc. So if you are trying to target consumers in Cotonou, Porto Novo or Parakou, we can help. Would you like to get a clear picture on yogurt consumption in Benin? We have the answer!

An example of the capabilities of our consumer panel in Benin

We can see that the 26-35 age group is the biggest consumer of yogurts (55%) while the 45 to 56 years old consume less of this category compared to all other age groups (37%). Yogurt consumption is also more of an urban thing (47% of urban panelists consume it vs. 34% for rural). We also track purchase frequency and location and can tell you that yogurts in Benin are most often bought in supermarkets (27%) followed by kiosks (22%).  

Do you need to track penetration and  usage for your category? Check here for more information on how to do this!

Panel Demographics in Benin

Country population

12 million

Urban

85 %

Rural

15 %

Smartphone penetration

~ 30%

By Age groups

18 to 25 64%
26 to 35 21%
36 to 45 5%
46 to 55 1%
Above 55 1%

By Gender

Male 81%
Female 18%

By Socioeconomic Classification

A 9%
B 9%
C1 13%
C2 11%
D 33%
E 22%
N/A 3%

Reach out to our team now to request feasibility and costs

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