Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 25 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Algeria Egypt Morocco |
East Africa Kenya Tanzania Uganda Rwanda |
| West and Central Africa Benin Burkina Faso Cameroon DR Congo Congo Côte d’Ivoire Gabon Ghana Guinea Mali Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 25 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
A brand tracking tool can be your best ally
Download our white paper on how to measure your brand health performance in Africa.
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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Top Supermarkets in Cameroon based on customer satisfaction – 2024 ranking
Supermarkets in Cameroon are gaining ground as the retail sector evolves, driven by urbanization and a rising middle class. While informal trade still dominates, modern supermarkets and international players like Carrefour are transforming the market by offering greater variety and convenience. Despite challenges, the sector holds significant growth opportunities for retailers. To better understand the
18/12/2024 -
Top Face Care brands in Kenya: Awareness and Quality insights
Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we
21/11/2024 -
Top deodorants in DR Congo: insights and performance metrics
Deodorants in DR Congo (Democratic Republic of Congo) have seen a 33% surge in usage over the past three years according to consumption tracker SagaCube. This reflects the growing consumer demand for personal care products in the country. Deodorants are becoming an essential part of daily routines, especially among women, driving fierce competition between local
05/11/2024 -
Top Body Lotion Brands in Kenya: Quality Rankings for the Best Moisturizers
Body lotion brands in Kenya are regularly used by over half of consumers, with 59% having used this category in the last four weeks according to SagaCube consumption tracker. Thanks to SagaBrand, the leading Brand Health Tracker in Kenya, we can dive into the personal care category to uncover which brands are consumers’ favourites. Among
08/10/2024