Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.
Target specific respondents according to your need.
Representative online panel in Nigeria with a robust quality
Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Active and real members in our online market panel in Nigeria
Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.
Benefits of our sample provider in Nigeria
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our online sample in Africa?
Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.
Curious to learn more about our insights in Nigeria using the online panels? Check our blog for more!
Panel Demographics in Nigeria
Country population
196 million
Urban
76 %
Rural
24 %
Smartphone penetration
~ 25%
Get started in Nigeria now
Reach out to our team now to request feasibility and costs
Our insights from sample provider
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Focus Groups in Africa: Human insights beyond the data
We conduct focus groups across Africa to help businesses understand what consumers think, feel, and do. Our qualitative research team in Africa uncovers the motivations behind consumer choices and delivers actionable consumer insights for brands operating in diverse African markets. This is especially important today, when data is abundant yet meaning is scarce. AI can
20/10/2025 -
Top 10 FMCG Innovations in Kenya
FMCG innovations in Kenya: how brands are winning consumers Kenya’s FMCG market remains highly dynamic, with brands regularly introducing new formats, flavours, and packaging to stand out on shelves. Thanks to the Sagaci Research Shopper Panel in Kenya, we can track which new products and packs are entering the market. We can identify the innovations
10/10/2025 -
Juice consumption in Africa: insights into consumption occasions and need states
Juice consumption in Africa deserves close attention, as it ranks among the top beverages on the continent according to a recent Sagaci Research survey. The survey draws on responses from more than 53,000 consumers across all 54 African countries through our proprietary pan-african online panel and the consumption tracker SagaCube. It explores everyday drinking patterns,
22/09/2025 -
The Top 30 most popular consumer goods in Kenya
Which products truly define Kenyan households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa leveraging our online panel in Kenya, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, SagaProduct reveals what people actually use, not just what they say they buy.
11/09/2025