Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.
Target specific respondents according to your need.
Representative online panel in Nigeria with a robust quality
Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Active and real members in our online market panel in Nigeria
Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.
Benefits of our sample provider in Nigeria
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our online sample in Africa?
Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.
Curious to learn more about our insights in Nigeria using the online panels? Check our blog for more!
Panel Demographics in Nigeria
Country population
196 million
Urban
76 %
Rural
24 %
Smartphone penetration
~ 25%
Get started in Nigeria now
Reach out to our team now to request feasibility and costs
Our insights from sample provider
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Energy drinks market in Africa: growth and penetration insights
Curious about the growth of the energy drinks market in Africa? Wondering which brands are winning over consumers? We’ve got you covered. In this article, we dive into the African countries experiencing significant growth, backed by data from the SagaCube consumption tracker. Plus, we tap into our extensive Product Insights platform—with over 4,600 SKUs captured—to
17/03/2025 -
Benchmarking African insurance brands: key insights from SagaBrand
African insurance brands performance is key in Africa’s growing insurance industry, where customer satisfaction and brand recommendation drive long-term success. With growing competition and increasing consumer expectations, insurance companies in Africa must consistently monitor their brand perception to remain competitive. How can African insurance companies measure brand performance effectively? SagaBrand, Sagaci Research’s African insurance brands
27/02/2025 -
African Food and Beverage market: exploring consumer insights with the MealScope study
The African food and beverage market is rapidly evolving, and understanding what African consumers truly eat and drink throughout the day is essential for F&B brands seeking to stay competitive. The Africa MealScope study is an immersive research initiative designed to uncover the full spectrum of food and beverage categories in African homes. From breakfast
26/02/2025 -
Tracking African bank performance with SagaBrand
In Africa’s fast-evolving financial landscape, bank performance tracking is essential for understanding market trends, customer trust, and competitive positioning. With increasing competition, shifting consumer expectations, and the rise of digital banking and neobanks, financial institutions need reliable data to stay ahead. SagaBrand, Sagaci Research’s brand health tracker, provides real-time insights into bank performance across multiple
21/02/2025