The online panel in Morocco is mobile based to ensure deep reach and fast turnaround times.
Our consumer panel and data collection capabilities helps businesses understand consumers across the Moroccan country.


Online market research solutions in Africa
Thanks to our product, we can help you get quick and reliable answers on the Moroccan consumer. Online market research increases data accuracy and reduces potential for errors as our panelists enter their responses themselves in their own time.
We can easily target specific demographics given the size of the panel while project setup is significantly more seamless, flexible and agile than with traditional research.
How can you target specific respondents using consumer panel in Morocco?
With our online panels in Morocco, we can collect daily data from more than 20,000 consumers. As in this country the smartphone penetration is around 70%, you can have fast results on consumption behavior, brand health, brand competitors and much more.
An idea of how our online panels in Morocco can help you
Do you want to know more about the performance of Foodservice brands in Morocco 2022 using our sample provider?
Clarity to make wise business oriented decisions
If you have a specific need for your brand, our online sample in Morocco can help you have clarity to make wise market oriented decisions. If you are looking to reach consumers in Casablanca, Rabat, Tanger or Marrakech, we can help.
You can target by age, location, profile, consumption habits… With this tool, everything is possible.
Are you trying to better understand and model the market size across African countries, especially Morocco? Trying to figure out which products are popular and by whom? Read more about the Moroccan country in our blog.
Panel Demographics in Morocco
Country population
37 million
Urban
91 %
Rural
8 %
Smartphone penetration
~ 70%
Get started with our online panel
Reach out to our team now to request feasibility and costs

Our insights from consumer panel in Morocco
-
Black Friday in Africa: Awareness, intent, and what shoppers plan to buy
As the Black Friday phenomenon spreads across Africa, new data from Sagaci Research reveals how consumers perceive and engage with this fast-growing retail event originally from the United States. From awareness to purchase intent and product choices, the results show both the reach and the limits of Black Friday in African markets. How well do
03/11/2025 -
Africa’s middle class under pressure: how brands can thrive amid tighter wallets
Africa’s middle class is feeling the strain. According to a recent Sagaci Research online survey, 56% of our panel members report higher household spending over the past 12 months, and for more than a quarter (27%), the increase has been significant. How is this shaping the way people shop? And how are brands and retailers
29/10/2025 -
Focus Groups in Africa: Human insights beyond the data
We conduct focus groups across Africa to help businesses understand what consumers think, feel, and do. Our qualitative research team in Africa uncovers the motivations behind consumer choices and delivers actionable consumer insights for brands operating in diverse African markets. This is especially important today, when data is abundant yet meaning is scarce. AI can
20/10/2025 -
Top 10 FMCG Innovations in Kenya
FMCG innovations in Kenya: how brands are winning consumers Kenya’s FMCG market remains highly dynamic, with brands regularly introducing new formats, flavours, and packaging to stand out on shelves. Thanks to the Sagaci Research Shopper Panel in Kenya, we can track which new products and packs are entering the market. We can identify the innovations
10/10/2025

