Our online panel and data collection capabilities helps businesses understand consumers across Zambia.
Our representative online sample is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative online panel in Zambia with a robust quality
With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative sample provider is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged consumer panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our consumer panels in Zambia?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…
Benefits of our online panel
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our online samples?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
Panel Demographics in Zambia
Country population
18 million
Urban
69 %
Rural
31 %
Smartphone penetration
~ 25%
Get started with our online panel in Zambia
Reach out to our team now to request feasibility and costs
Our insights from sample provider in Zambia
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Laundry detergents in Zambia: key insights on usage and brands
Understanding laundry detergents in Zambia is essential for brands navigating a category shaped by strong habits, demographic differences and intense competition. SagaCube’s continuous consumption tracking provides granular consumer insights in Zambia on how households wash their clothes. Building on this, the SagaBrand brand health tracker uses data collected daily from our online panel in Zambia
15/12/2025 -
Top 30 consumer goods in Zimbabwe
Understanding which consumer goods truly dominate everyday consumption in Zimbabwe is not always easy. Often, traditional data often leaves significant blind spots since many household purchases happen across informal outlets, small groceries and markets with limited reporting. To address this, using thousands of product scans collected by our Shopper panel in Zimbabwe, this ranking reveals
02/12/2025 -
FinTech in Africa: beyond mobile money, the growing digital ecosystem
Mobile money in Africa as a core financial channel FinTech in Africa is, for many, associated with mobile money, now one of the most widely used financial tools on the continent. According to recent SagaCube data on telecom usage in Africa, 82% of respondents of our online panel in Africa had used mobile money in
21/11/2025 -
Top 30 best selling consumer goods in Côte d’Ivoire
Which products truly define Ivorian households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa, leveraging our online panel in Côte d’Ivoire, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, across all channels, modern and traditional, SagaProduct reveals what people actually use,
13/11/2025