Online panel in Ethiopia

Our online panel in Ethiopia offers diversified members recruitment channels, detailed demographic characteristics available,strong engagement, and a controlled environment, all in one quality-focused panel.

Representative online sample in Ethiopia 

Our african online panels are mobile-based so we can have a deep reach of respondents. The best part? You can have the answers to your questions in a short matter of time: in just a few hours you will be able to have thousands of respondents from a highly engaged online sample. You will get detailed answers to your questions, with results available in a few days.

Brand tracking with the online panel in Ethiopia?

At Sagaci Research, we don’t just track consumption and purchase habits. We also run syndicated brand tracking so that our clients can see what consumers really think about brands in each market, thanks to our consumer panels assets. 

Benefits of our consumer panel in Ethiopia

Recruitment

Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…

Accurate

Panelists in Ethiopia are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment.

Representative

All panelists profiled during initial sign-up.

Reactive

Gather massive amounts of data in a short-time frame

Real

Panel sign-up with the members’ Google / Android account (unique)

Engaged

Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them

Responsiveness and reliability with our sample provider in Africa

An important aspect of our consumer panel in Ethiopia is that its responsiveness and reliability can help you understand how a particular category is performing in different aspects. This way you can decide where to invest and how to prioritize your markets. You can also look at the data across different cities / regions in Ethiopia such as Addis Abeba, Oromia and Amhara. 

Taking the example of dry goods in Ethiopia, we found from our online panels that pasta has a much higher penetration among Ethiopian consumers compared to rice. Indeed, pasta is consumed by 58% of our panelists while rice only by 25%. Interestingly, there is no clear gender difference in rice penetration, however pasta is significantly more popular among women (78%) than with men (37%). 

Would you like to have detailed insights on your category penetration in Ethiopia? Check our blog for more!

Panel Demographics in Ethiopia

Country population

116 million

Urban

63 %

Rural

37 %

Smartphone penetration

~ 20%

By Age groups

18 to 25 36%
26 to 35 50%
36 to 45 12%
46 to 55 1%
Above 55 1%

By Gender

Male 86%
Female 14%

By Socioeconomic Classification

A 12%
B 10%
C1 9%
C2 15%
D 34%
E 16%
N/A 4%

Get started now

Reach out to our team, they will answer your questions!

online panel in ethiopia

Our insights from online sample in Ethiopia

  • Retail audit in DRC reveals strong regional patterns in the laundry category 

    Results from the latest retail audit in DRC / Democratic Republic of Congo, conducted by the Sagaci Research Trade team, shed light on strong regional patterns in supply chain dynamics and sourcing strategies in the country.  Indeed, the vast geography of the country, coupled with deep regional differences hindering cross-regional trade, has led to distinctive

    28/02/2024
  • Best soda brands in Africa in 2023

    Introducing the latest insights on the best soda brands in Africa in 2023 from SagaBrand, the continuous Brand Health Tracking Survey.   On a daily basis members of our online panel in Africa answer surveys related to FMCG (as well as non FMCG) consumer brands from their market.  The Sagabrand tracker covers dozens of categories including

    26/02/2024
  • The Top Banks in Kenya for Customer Satisfaction

    Are you curious to know which are the top banks in Kenya in terms of Customer Satisfaction for 2023? Customer satisfaction is a crucial metric that reflects how well a bank meets the needs and expectations of its customers, ultimately influencing customer loyalty, retention, and advocacy.   SagaBrand, the largest Brand Health Tracker in Africa, tracks

    20/02/2024
  • 2024 Mozambican Consumer Trends: Shopping Insights & Preferences

    Explore Mozambican consumer trends for 2024 leveraging our Shopper panel insights. In early February 2024, we engaged members of our online panel in Mozambique to share the contents of their actual shopping baskets. Participants scanned items and provided photos of their purchases along with receipts (when buying from modern trade outlets like supermarkets). From cooking

    19/02/2024